What Augmented Reality Means for Events

As pioneers of the online and offline integration, Augmented Reality definitely sets us on fire. But what does it mean for you as an event professional and attendee? Definitely being more social!

The Layar application for Android phones was yesterday released and gathered the attention of the most popular tech blogs.

Layar is the first application to add tangibility to a powerful concept: integrating Online and Offline.

What is Augmented Reality?

Augmented Reality as suggested by Wikipedia:

Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.
At present, most AR research is concerned with the use of live video imagery which is digitally processed and “augmented” by the addition of computer-generated graphics. Advanced research includes the use of motion-tracking data, fiducial markers recognition using machine vision, and the construction of controlled environments containing any number of sensors and actuators.

What does that mean for event professionals?

A number of things for sure. We mostly see the immediate application within conferences and exhibitions for networking purposes.

– Registering attendees with Face Recognition and associating online social profiles with their virtual badge sounds like a plan. We could soon experiment a live twitter where we can point our camera to an attendee and visualize balloons with thoughts from twitter.

– We could also think about associating a registered attendee with a particular networking/dating need and point the camera at the room to find our matching profile.

– Needless to mention the immediate benefits in terms of Health and Safety as well as logistics. Integrating the floorplan into the application would make it easy to find our way in a crowded exhibition.

– Sponsors at trade shows would be extremely happy if visitors could point their camera at the stand to download all the relevant info as well as reviews and opinions, or maybe special discounts.

– What about pointing the camera to a speaker during a session and be informed about books, shared online presentations and recorded sessions.

When should we expect that?

Sooner than you think.

The fact mobile applications are being rolled out to the market means that the trend could pick up soon.

6 years ago there was no Facebook.

About The Author
Julius Solaris
Julius Solaris is the editor of EventManagerBlog.com, he is an international speaker, author and consultant.
Comment Policy Comments
  • mikebell

    I use Augmented Reality already – but for design and development of REAL spaces – it helps a client look around a 3d space without committing to expensive models – it emans we can make changes quickly and in a cost-effective way – see http://www.mikebell.eu.

  • I use Augmented Reality already – but for design and development of REAL spaces – it helps a client look around a 3d space without committing to expensive models – it emans we can make changes quickly and in a cost-effective way – see http://www.mikebell.eu.

  • angelia110

    <h2 align=”center”>Ugg Boots–More Fashion Or Just A Trend Now?</h2>

    –>Several years ago, a new popular wind has been blowing the nation. Some adored it while others are amazed and confused by its success. This fashion trend is known as the Ugg boots. Although an unattractive appearance, Uggs has gained a huge following among all fans. Not only they are extremely trendy,but also their features to keep feet warm in cold day and cool in summer.

    –>But Uggs is more than just sheepskin boots; it has casual uggs, slippers as well as handbags and other accessories. Ugg cardy, Ugg Short, Ugg Tall, .Classic ugg boots are comfortable, stylish, and great to wear in any occasion. Ugg slippers are warm and comforting that both indoor or outside is ok . Ugg also offers a full line of high-quality handbags and backpacks to match your Uggs. A pair of Ugg boots, matched Ugg handbag is the perfect shows.

    –>Why Be Fashionable – Why Not? This fashion style, perfect deductived by famous stars, had blow up a fashion to imitate of wearing UGGs, to perfectly match with long jeans, minipants, skirts,etc.

    –>With Kate Winslet, "Declaimer," "Revolutionary Road," two outstanding performances in the film won the Golden Globe for best supporting actress and best leading actress in the film drama category, won several Oscar nominations . She was photographed shoed a pair of UGGs, with her daughter the same impersonation. And reporters caught Hayden Panettiere at a vegetarian Thai restaurant on Melrose Avenue in Los Angeles. Hayden sported a denim hot pants and Ugg boots.

    –>Ugg Boots–Is More Fashion Or Just A Trend Now?

    –>The Ugg boot is made with sheepskin instead of regular leather which helps you stay cool in the summer and keeps you warm and dry in the winter making it the perfect boots to wear in all seasons.

    –>No matter is fashion or just a tread now, it also can be your style that makes you be more fashion mastering trend pop. With it, you will feel comfortable, look trendy, and be the envy of everyone around you. I don't have permission to require you finding the ugg boots at goodugg.co.uk, but shout out if you find them!

Julius Solaris
Editor, Julius Solaris

Plan awesome events & boost your career

How often should I update you?

Join over 60,000 subscribers that use EventMB to stay on top of How to's, Trends & Event Technology.