A Framework for Planning Internal Events in a Hybrid World

A Framework for Planning Internal Events in a Hybrid World

A Framework for Planning Internal Events in a Hybrid World

REGISTER NOW
Event Management keyboard_arrow_right

The Heat Is On: How to Bake a Climate Strategy Into Your Event

By Shawna McKinley

Severe drought and record-setting heat waves in western North America serve as a clear reminder of the urgent need to maintain sustainability as an event priority and step-up your event sustainability strategy. Here’s what you need to do.

We can all agree that climate change is a serious issue, but as the event industry comes out of the pandemic crisis, it is tempting to get back to planning familiar in-person events at all costs. However, with hybrid formats emerging and new business models being explored, now is the perfect time to bake sustainability into your larger event strategy. 

Pre-pandemic event sustainability strategies focussed on reducing disposables, reusing decor and recycling. But how effective are these steps at actually reducing carbon emissions that contribute to climate change? And will they meet the needs of an increasing number of organizations that are making net-zero carbon footprint commitments?

As of June 2021, 733 cities, 31 regions, 3,067 businesses, 173 big investors, and 622 higher education institutions have committed to achieve net zero carbon emissions by 2050 through the Race to Zero Campaign.

Feel intimidated by the challenge? Don't. We get that you have other priorities and that this is unfamiliar territory, but the task is easier than you'd think.

You don’t need a degree in carbon accounting to figure out what to do. In fact, there are a number of free do-it-yourself (DIY) tools for learning how to make impactful sustainability changes to your event program.

Here's what you need to do.

Start Measuring

The carbon footprint of events can vary widely. For example, the footprint of the Fall 2019 Meeting of the American Geophysical Union was estimated at three tonnes of carbon dioxide equivalent emissions per participant. In contrast, the 14th Congress of the European Association of Agricultural Economists was estimated at half a tonne per participant.

These examples underline how every event--even among event types that seem similar--is unique. So before taking action, measure. And if you are comparing your footprint using per participant metrics, understand that it is best to measure progress against yourself.

There are a variety of free tools to help you calculate the carbon impact of an event.

The Myclimate Event Carbon Calculator is one of many free online calculators that event organizers can use to estimate emissions for an event that is held live and in person. To effectively use a DIY calculator like this, planners will need to have the following information:

keyboard_arrow_right Number of attendees
keyboard_arrow_right Number of attendee trips
keyboard_arrow_right Size of the venue
keyboard_arrow_right Number of hotel stays
keyboard_arrow_right Type and quantity of food served
keyboard_arrow_right Amount of event freight
keyboard_arrow_right Types of materials used and discarded onsite

Interested to learn more about carbon impacts associated with specific event decisions? Calculators exist for many facets of events:

  • keyboard_arrow_right Freight: The EcoTransIT calculator offers comparative data for truck, train, air and sea logistics.
  • keyboard_arrow_right Hotels: The Hotel Footprinting Tool estimates the emissions impact of hotel stays anywhere in the world.
  • keyboard_arrow_right Catering: The BBC offers a simple food calculator comparing the climate impact of 34 different food and beverage items. 

Once the total emissions footprint of an event is determined and establishes a benchmark, use the following questions to determine where to cut down:

  • keyboard_arrow_right What are the major sources of emissions and what are the most effective ways to reduce them?

TIP: Create a pie chart of total emissions showing the relative impact of different logistics. The largest portions of the event “carbon pie” (typically transportation) should be addressed first.

  • keyboard_arrow_right How does the footprint compare to previous events?

TIP: Divide the total emissions by the number of participants to compare emissions intensity from event to event. If the number exhibits a downward trend, the event is becoming more carbon-efficient.

Set a Target

Assuming the event is recurring, an appropriate next step would be to set a carbon reduction target. But what should the target be?

In the absence of an event industry-wide emissions target, the SME Climate Hub recommends companies work to:

keyboard_arrow_right Halve greenhouse gas emissions before 2030
keyboard_arrow_right Achieve net zero emissions before 2050
keyboard_arrow_right Disclose progress on a yearly basis

Bear in mind these targets are for company activities broadly, of which events are a part. However, because events typically generate a sizable amount of business travel, they often stand out as having a notable responsibility to reduce. So while a 50% reduction by 2030 may seem ambitious, it is also likely necessary in order to stay within the carbon budget stipulated under the Paris Agreement.

Note that SME Climate Hub stresses the need for an absolute reduction, meaning the total emissions for an event should drop by half by 2030. Why not per participant emissions, you may ask? While lower per participant emissions are a sign of improved efficiency--signifying a reduction in carbon intensity--they can also hide an increase in total emissions in certain situations. So tracking both is ideal, and targets to reduce total emissions are what is most important.

Maximize More Sustainable Formats

With potential carbon reductions of 67% to 89%, hybrid events are greener, so sustainability is another reason to double down on virtual engagement. If your event is pursuing hybrid strategies, the Digital Event Carbon Calculator can be used to estimate the footprint of content that is streamed. It requires basic data about the duration of the event and number of participants in the virtual environment.

Tackle Transport

But of course onsite events are coming back so, for your onsite component, here's how to tackle what is likely the biggest contributor to your event footprint: transportation.

Reducing flights and shifting trips to lower-impact modes of travel such as rail is typically the best way to reduce emissions for in-person events, as illustrated by the footprint of different modes of transport below (Our World in Data).

Credits: Our World in Data

 

Interested in establishing a climate-friendly policy for business travel for your event company? Stay Grounded offers a helpful guide, including tips on using decision trees to evaluate the necessity of trips as well as ideas to create conditions that make it attractive for travellers to opt for more sustainable choices when coming to your event.

Measure the impact of your travel policy by using the ICAO Air Travel Calculator. If you’re adapting to use more rail transport in Europe you can also compare the environmental savings of train trips using the EcoPassenger tool.

 

IN CONCLUSION

Sustainability expectations have evolved during the pandemic, and event professionals can dig deeper in order to show measurable results by not just assuming “green” best practices help, but actually proving how event designs reduce emissions in quantifiable ways. By being proactive to learn how to measure and reduce emissions now, event organizers will be better prepared to adapt to the additional disruptions brought on by the climate realities of tomorrow.

about the author

Shawna McKinley
Shawna McKinley is an accomplished sustainability consultant, event planner, author, and instructor who helps event professionals take practical, smart steps to improve their events through zero waste and carbon-conscious choices.. She has been recognized as a Meeting Industry Trendsetter by Meetings Focus, Top 40 Under 40 by Collaborate and Top Social Media influencer by both Meetings Net and BizBash. Shawna lives in Vancouver, Canada, and you can catch more about her adventures in event sustainability on her personal blog, Eventcellany.
see all articles
Subscribe

The Top News & Research in your Inbox

SUBSCRIBE