Would you agree that planning corporate events is not an easy beast to tame?

Seriously, how can you get advice on planning events for the most demanding audiences out there? You probably know it all.
Yet the world is not perfect and attendees, especially corporate event attendees, get bored very easily. So, I got my team together to think how can we help you running successful corporate events.
This is the plan we came up with:
First, we collected 100+ exciting corporate event planning ideas to use for your events. North of 100. Because we know you know how to run events. Sometimes you just want that unexpected twist that makes attendees go wow. No worries, we got your back.
Then, we created an advanced corporate event planning checklist. Probably the most comprehensive ever created on the subject.
Does that sound useful?
Yes?
Ok, but before we start, let’s make things clear and look at what we mean by corporate planning, what it means to plan corporate events and the different aspects you should consider when planning corporate events as opposed to regular events.
What is a Corporate Event and Why is it Different?
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Corporate event planning is different from other forms of event planning
Events in a corporate environment are usually tools to market externally or internally a message proposed by the brand, the company, the boss. The common denominator of corporate events is the use of events as tools to change internal company behavior or external behavior of customers towards the brand, company or products of the company in question.
The main difference with standalone events that are run like businesses is the occasional lack of ticket selling and sponsorship selling. While these are necessities of independent events, they may or may not be present in corporate events.

"After every event we run with Aventri, other internal divisions at DHL come up to me asking if they can use the product as well for their events.”
TYPES & OBJECTIVES
The objectives of corporate events tend to differ substantially, making the consequent planning and production of the event extremely different from other types of events.
They can promote a product, an internal initiative. They may help to celebrate a company achievement or to bring a team together. In some instances, events are the main focus of brand or product campaigns. They launch the latest and the greatest product or they have the objective to change perceptions.
Corporate event planning objectives can be:
- keyboard_arrow_right Changing customers’ perceptions
- keyboard_arrow_right Making a team bond
- keyboard_arrow_right Motivate sales personnel
- keyboard_arrow_right Entertain executives and managers
- keyboard_arrow_right Create press coverage
- keyboard_arrow_right Stimulate social media coverage
- keyboard_arrow_right Support above the line marketing activities
- keyboard_arrow_right Make one person, the boss, happy
- keyboard_arrow_right While these objectives can be part of the mix of other types of events, they can be the sole aim of a corporate event.
Planning and production will change substantially. When the objective is one and very specific, the whole event has to point in one direction. There is no room for dilution, diversion, noise. All the event decisions need to be aligned to support the achievement of that objective.
That becomes extremely difficult when the events happen on a regular basis. The thirst for ideas, novelty, innovation is great, but it can be difficult to reconcile the laser-focus on corporate objectives for the event with the constant demand to come up with new corporate event planning ideas and experiences.
This is why this post will be particularly useful whether you are entering corporate event planning or you are an experienced corporate planner.
Corporate Event Planners: Who Are They?
Each company plans their events differently. Some use a corporate event planning company, while others have dedicated staff.
In many cases, corporate event planners sit under the marketing department or under the PR and comms department.
These individuals may not be dedicated event planners. Often, they are tasked with one-off events, depending on their responsibilities, and organize them on top of their existing job roles. For instance, someone in the marketing department or in an assistant role that handles a trade show or someone in customer support who coordinates parts of a users conference. This is more common of smaller-to-medium-sized companies.
In larger organizations, corporate event planners are often individuals or dedicated teams within the company that have their own department and run both internal and external events.
Corporate event planners are in charge of:
- keyboard_arrow_right Meetings
- keyboard_arrow_right Corporate hospitality and client entertaining
- keyboard_arrow_right Product launches
- keyboard_arrow_right Employee training
- keyboard_arrow_right Board retreats
- keyboard_arrow_right User events and conferences
- keyboard_arrow_right Focus groups
- keyboard_arrow_right Sales meetings
- keyboard_arrow_right Seminars
- keyboard_arrow_right Trade shows
- keyboard_arrow_right Team building or leadership retreats
- keyboard_arrow_right Dinners and awards ceremonies
In addition to these recurring events, you may have special business anniversary celebrations, holiday parties, or milestones that you will plan.
CORPORATE EVENT PLANNER PRIORITIES
In January 2018 we conducted one of the largest pieces of event planning research ever completed. With 2,400 contacts and over 1,000 respondents.
We asked specific questions that pertain to event budgets. We are happy to release the results.
If you would like a copy of this research for publishing you can request it here: State of the Event Industry Research 2018.
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Budget: Budget is the Biggest Concern for Corporate Event Planners
82% of corporate event planners are most concerned about their event budgets. 62% are focused on finding new ideas and 54% are prioritizing ROI.
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Innovation: Corporate Event Planners Strive to Be Innovative
81% of event planners care most about innovative ideas when planning corporate events. 65% care most about the choice of venue and 48% about marketing.
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Networking: Networking is Top Priority for Those Attending Corporate Events
We asked event planners what the priority is of their event attendees and 82% said that it is networking, followed by learning (71%) and entertainment (38%).
HOW CORPORATE EVENT PLANNERS COMPARE TO OTHER EVENT PLANNERS
What do you need to know about risk?
How do you communicate with attendees or find them in the first place?
How will event success be measured?
These are just a few of the major differences between corporate events and other types of events. While it's easy to assume an organized person can plan all different types of events, the focus of corporate events and the necessities are quite different. To be a top-notch corporate event planner, you’ll want to consider all of the nuances.
Here’s what you need to know about how planning corporate events differs from other event gigs. This handy table below gives a quick comparison of a corporate event planning and general event planning role. But you don’t have to. We have compiled over 100 corporate event planning tips and ideas for your next event. Corporate events, while usually having a business or brand purpose, can be just as exciting, if not more, to attendees. We give you some inspiring ideas and examples of how to integrate play and networking into your event to foster relationships as well as marketing and branding ideas to get your name out there. We also look at incentives to sweeten the deal for sponsors, plus giveaway and swag options that specifically suit corporate events. Touching on meeting design, décor, styling and corporate tech, you name it, we’ve got it. Even if the meetings are interdepartmental and you all know each other, icebreakers are a good idea. They help to loosen everyone up and get them on the same level. If attendees don’t know each other, spend 15-30 minutes breaking the ice, if they do, short networking games including; two truths and a lie, speed interviews or a paper airplane competition can start on the right note. Here are 19 more ways to break the ice with a memorable experience at your next corporate event. Injecting an informal area into your event can get people talking, a great alternative to a large bar area. Allowing comfortable and interesting seating gets people talking and sitting long-term to form meaningful relationships. This is a cool outdoor lounge that is upsized and used as a feature piece but yours can be intimate and less outlandish. Interactive décor is always a plus for engagement and this is a fantastic idea for mixing up the traditional step and repeat. It not only has custom signage for the business or brand but also creates fun and interesting photo opportunities too. Switch out the cocktail tables for casino tables that create unique opportunities to seamlessly add networking and play to a black-tie event. These tables can be seated or stood at and with ample room for dealers and staff, it creates a casino environment at this annual corporate event. Is it traditional? Yes. However, playing with others encourages teamwork and in a game of skill and planning such as this it can be more challenging and interesting. You’ll find that chess is popular, particularly in the corporate crowd of thinkers. A post shared by Art of Motion Events (@artofmotionevents_aom) on Credit: Art of Motion Events A firm favorite. Set clues around your venue and divide into teams, each group must race to the finish line. Add cryptic clues to increase difficulty or innovate using beacon technology. Traditional scavenger hunts can be easy to set up. Attendees never grow tired of a ball pit and it offers unique signage and sponsorship opportunities too. Try something different by filling an entire small room at your venue or take the lead of new London clubs and make the bar area a ball pit as well! While it is good for attendees to bond, it can be easy to latch onto a new connection and then avoid new connections because it is “safer”. Each game should involve new teams, partners or groups to get everyone working together effectively and strengthen the overall dynamic as a whole. A networking must. Be big kids at the event with Scalextric races and gamification. You could create an incentivized leaderboard or tournament lasting throughout the event with prizes for the winners. Even without the incentives, you’ll find it is quite popular and unique. Obstacle courses and races usually include elements such as hula hoops or climbing over and under obstacles. If you have the budget, go inflatable. They are popular, fun and present new challenges. If you don’t have space, pair the attendees up or divide into teams and blindfold one of them while the others direct, as a good test of communication and trust. Plenty of branding opportunities and perfect for large event transportation or pre-event build-up. Segways are still interesting and a novelty for many, even though they were released years ago. You could make them available to rent from your booth at trade shows, giving you excellent reach as they make an impact, or ride them in public to market your event. A funky guerrilla marketing tactic for corporate events is to create pop-up ideas that spark intrigue and excitement. Build on this by making them roam and moveable. You could do this across the country or even in the office with different elements popping up in different departments each day. They create surprise and buzz about where it could be found next and helps with immediate brand recognition. You can offer branded swag before the event, as an early bird incentive, giveaway or to bring to the event. This gives attendees the opportunity to show it off and encourage others to look into registering or signing up before the event. Alternatively, give swag at the registration desk and entrance or in goody bags on the way out. Pre-event pop-up installations are an excellent way to showcase your creativity and give attendees a preview, generating event anticipation. Oreo created a “wonder vault” with a door that, when opened, displayed a presentation that led to a limited taster product being presented to the user just before launching their limited edition flavour. Staff are just as important to the aesthetic so ensuring they are incorporated into themes and color schemes is important. Mix it up by having intricate uniforms, such as these pajamas at the annual meta mixer in line with their sweet dreams theme. Credit: Destinations by Design, Four Seasons Hotel Las Vegas (catering) Bringing your brand forefront is important and these activation pillars help to showcase your message. They would work well as an entrance or highlighting a specific walkway. Providing both a participatory activity as well as a massive branding opportunity. Tethered air balloons can be a unique offering to your event, going hand in hand with a sponsorship package or opportunity. Utilize space that others hadn’t considered by adding graphics and signage to stairs, particularly at event entrances and exits that get the most foot traffic. This can not only spruce up the décor and incorporate stairs into your theme and colors (which is otherwise hard to do) but it also acts as excellent marketing that many haven’t seen before. From tables, chairs and food stations to cushions, marques and shelving, branding can be used on a variety of furniture surfaces which is why lounges are such a good idea. This branding lounge not only makes use of the logo but also the color pallet of the brand too.fballoon Incorporate your business values into the décor or styling the event whether this is themes or sourcing. For example, for this award gala for 1,000 guests the theme and décor were organic which was in keeping with the corporate excellence behind this event. A post shared by Art of Motion Events (@artofmotionevents_aom) on Credit: Art of Motion Events Corporate events need excellent styling and while this theme is a Gatsby one, it remains classy and sophisticated. Drawing on the black and cold, a trailing balloon ceiling that spread outwards added a level of intimacy to the event. Balloons are an important décor trend for 2018 and are multi-functional too, so don’t count them out. Tailgating is a popular event idea in itself but the genius inspired décor draws elements together. For example, the striped tablecloths and football inspired centerpieces, along with the grass colored chair covers, brings vibrancy to this corporate event. We're #tailgating indoors! #corporateevents #eventdecor #footballdecor #makingmagichappen #teamAOM A post shared by Art of Motion Events (@artofmotionevents_aom) on Credit: Art of Motion Events Aerial décor can add a new dimension to your event, make attendees look up and can be the extra piece you need for a corporate gala or awards evening. These hoops combine florals, lighting and different textiles to create unique hanging effects above the tables. Credit: The White Boutique - Events Balloons are often a go to décor piece for corporate events and can be very effective as they are usually used for centrepieces, welcome décor or standing décor attached to weights. Helium balloons are the favourite for standalone décor and pack more of a punch than traditional balloons. Credit: NOLA Party Boutique If you are particularly creative you can create your own feature pieces that are in keeping with event themes or brand ideas. These entrance pieces use chairs, florals and umbrellas to create beach vibes for this corporate event and the use of uplighting turns them into focal feature pieces. Whether they are giant props or merely a themed area of your event, such as a photo booth or lounge, props can go a long way to filling the décor quota at a corporate event. This underwater-themed gala was complemented by this seascape area with coral seating and lit backdrop but props can be themed according to the company and its ethos instead. No matter what age you are, or the event type, everyone likes going under a tunnel and these fabric alternatives are classy and simplistic while also providing a long runway for attendees to enter this corporate conference. The powerful lighting also makes an impact and cleverly lights these plain fabric arches for beautiful lighting effects. A post shared by The Originators (@originatorsdesign) on Credit: The Originators Runways and staging can be expensive but you can create similar effects by grouping your décor together. This runway was created by using the staff photo boards and roping to funnel attendees where they needed to be. The themed décor was also a nice touch to make the runway seem more authentic. Pick a venue that already has unique decor or features that you can utilize. For example, this stunning awards gala dinner that is hosted in the London Science Museum alongside some of the exhibits and displays. They can then form part of your event with private tours and exclusive viewings to experience exclusive venues differently to their purpose. Converting corporate spaces can be difficult but this penthouse creation is stunning. With a marble bar and lounge area for networking and comfort, as well as seated dinner and candle-lit walkways it’s definitely transformative. A post shared by Nilda Martin (@nildamartin13) on Credit: Reserve Modern, Peak Event Services, SBL Lighting, Ryan Designs These stylish décor pieces are an excellent tall flower alternative to add height to tables. They can be filled with sponsored items such as candy or sweets or alternatively contain other décor elements. An unusual centerpiece that makes quite a statement at this corporate aquatic themed brunch. Creating pieces such as this create a focal talking point and can help break the ice at corporate functions. Credit: Art of Motion Events An intricate centerpiece can act as a conversation starter, particularly at corporate events and these simple but effective options can easily be made yourself. They simply consist of a large tall glass (or small vase) with colorful tissue paper in the bottom, battery blue fairy lights and then topped with matching florals so they could easily be recreated. A post shared by The Magic Pumpkin (@magicpumpkinhouston) on Credit: Magic Pumpkin Houston Incorporate charging capabilities into the table layout, particularly at meetings or working events. Attendees are more likely to be using their devices and draining the battery so will need a suitable option, otherwise, productivity is going to come to a grinding halt. Credit: Aviancenj Sometimes simple and elegant is the way forward and attendees want a classy break from the usual office antics so these crystal centerpieces make a statement without being over the top. The table scaping for this corporate gala is beautiful but subtle and with the addition of mini tablets to take part in the silent auction, it brings together tech and traditional elements. A post shared by Exceptional Party Rental (@exceptionalpartyrental) on Credit: Exceptional Party Rental Sometimes it is the smaller details that make an impact and these table gems are a décor idea that can be sprinkled directly on the tablecloth or used in vases to spruce up the insides. They are generally reusable and aren’t too expensive so would be a budget event planning idea to suit those with lower budgets. A post shared by Malvina-Linen Closet (@malvina_linencloset) on Credit: Brilliant Weddings What’s more official than a wax seal? This traditional form of signage makes a beautiful addition to corporate name cards and with an acrylic transparent base and calligraphy, it leaves a lasting impression. A post shared by PaperOcelot Studios (@paperocelot) on Credit: PaperOcelot Studios, Wax Seals, Mason Neufeld If you don’t want to incorporate aerial decor into your event then projections or GOBOs can be the next best thing. InstallatiProduct Launchesons such as these make venues more interesting, particularly if they are difficult to decorate. String lighting is not just reserved for weddings, it can make a big impact at corporate events too if used correctly. This example has string lights as part of the centerpieces, lighting the tables for this corporate Christmas party, accentuating the already current light and disco ball effects. Looking good @8northumberland #corporateevents #party #eventprofs #christmas @wearevenueseeker A post shared by Lauren Gough (@lg_event.travel.adventure) on Credit: Lauren Gough, 8 Northumberland Avenue, Venue Seeker Creating a blanket of lights can recreate a night sky like at this corporate event. The stunning effects these create give an intimate atmosphere but aren’t the main light source so would be decorative. It ties in nicely with this outdoor theme. From this corporate gala, the use of starry lit backgrounds and backboards helps to make the event feel more enclosed as well as transition it to a night time event. They work well to highlight the food station and although can be expensive, are an excellent addition to any corporate event. A post shared by Janet's Weddings & Parties (@janetmakrancyevents) on This is an excellent example of how you can change the atmosphere of a corporate awards evening by predominantly using lighting and signage. These projected lights cross and use different tones to highlight certain areas as well as the signage on the stage rigging and other areas of the venue. They can also be used to cast the spotlight on winners and be moved throughout the event to keep it dynamic and change the mood. An excellent way to make a larger venue feel more intimate is with lighting or similar effects and these simple but effective GOBO’s create a speckled effect that enhance the natural features of this venue. A post shared by Luxe Productions (@luxeproevents) on We love decorative and functional and furniture can be decorative as well like in this example. The spaced out standing cocktail tables are lit in complementary tones as the large tree props and help to make the décor for this corporate conference all-inclusive and stand out. By placing lit tables it makes areas to draw attendees for networking and fills large spaces at bigger venues too. A post shared by Smashingly Events, LLC (@smashinglyevents) on These stunning chandeliers create a low-lit, sophisticated atmosphere to the event and by using different drops and styles it looks more dynamic. If your event doesn’t suit a giant chandelier, this would be an excellent alternative. The stage is set!! #chandeliersfordays #yqrevents #conexusartscentre A post shared by Beautiful Beginnings (@beautifulbeginningseventdecor) on Offer cutting edge magic shows that use the latest iPad technologies and performance techniques (and humour!) to wow corporate audiences. Can incorporate products, messages and logos. A definite talking point. These are great for corporate events that include trade shows, exhibitions and conventions, or as great walk around acts who can meet and greet guests. Interactive robots will impress all the right people whatever your corporate event. These are geared towards corporate clients and will perform using products i.e. ladders, machinery, etc. These shows also have added wow factor, as they are a fast paced, high energy performance. The here and now of corporate entertainment, these seriously ‘in’ corporate shows will incorporate logos and even interact with audiences. This is entertainment for businesses that want their event to stand out. These dance groups are proving to be a big hit so far this year for corporate events. New technologies have allowed performers to take their dance/visual performances to the next level as humans and computers merge. These acts can incorporate specific music and graphics, as well as logos and corporate messages. These teams of professional synchronized swimmers perform seamless routines that are popular with product launches, corporate parties and other corporate events. These acts will create bespoke shows making them a unique and individual entertainment option. These have been popular with corporate events since Ukraine’s Got Talent featured a female sand artist that took the internet by storm. These talented artists will perform custom made sand animations for a variety of corporate events. These shows have definite wow factor that will ensure your event is remembered! Entertainment that interacts on a personal level with attendees is memorable. Adapt this idea from the annual Meta Mixer who not only had live entertainment that involved dancers, drummers, stilt walkers and dueling DJ’s but “godly spectators” in the form of models. Credit: Destinations by Design, Four Seasons Hotel Las Vegas (catering) For corporate fundraising or charity events, your giveaway could have a community focus that involves donating to worthy charities or projects in association with the name of the winner. Alternatively, you could offer a “giant cheque” to a local charity or project of their choice which would not only improve the local communities but also enhance brand recognition in their area as an extra marketing idea. Provide a hamper or gift basket with gourmet food items such as, patisserie or charcuterie products that are more of a delicacy. To show an increased budget you could also include a picnic blanket and wine or alcohol as part of a complete package, enhancing the gift to complement an experience. Alternatively, you could offer a smaller hamper but to a higher value with expensive tech items if this better suits the tone of your event. For retreats, workshops or events that last several days, you could offer free accommodation as part of a giveaway package before or during the event. Before the event would offer more flexibility and allow you better rates to negotiate a hotel package beforehand but even during the event you could offer to cover accommodation costs for the event. Alternatively, you could simply offer an unrelated overnight stay in a luxury hotel that has other amenities such as a spa or fitness center as a mini-break. For corporate events, it can be difficult to keep giveaway items relevant. Offering subscriptions or digital product licenses for tools that would help around the office or for home working could be appreciated. For example, there are a variety of premium productivity tools that are useful but aren’t always covered by companies themselves which make worker’s lives easier. A great gift, with business undertones, is a win-win. Offer the chance of a one-on-one session with speakers, influencers or industry professionals to have coaching or a dinner and informal chat to pick their brain. A day or even an hour could prove to be a valuable asset for professionals of the same industry to get their questions answered. It would make an excellent auction prize for fundraisers or charity events. Create a quirky set menu with this lavish presentation so guests have their own boards. These include ham hock terrine, beetroot crisps, and pickles in a beautiful display served with silverware. A post shared by AwB Café & Catering (@awb_cafe) on Credit: Bespoke Awb All the comfort, in a fancy package. While they may not be the hamburgers that we know, we bet they taste delicious and just like the junk food we know and love. #thewhiteboutique #twb_catering #twb_flowers #catering #canapes #fingerfood A post shared by The White Boutique - Catering (@twb_catering) on Credit: The White Boutique - Catering Who doesn’t want a wall of dessert!? This is a popular catering trend right now and would work well showcasing different donut flavors as it can fit at least three per pin! Perfect, no matter which donut is your favorite. Credit: Art of Motion Events With an increasing amount of attendees becoming health conscious, particularly in a corporate setting, serve healthier food that are stylish. These smoothie bowls are on trend and Instagram worthy, making them more likely to share and talk about them. Smoothie jars #thewhiteboutique #twb_catering #catering A post shared by The White Boutique - Catering (@twb_catering) on Credit: The White Boutique - Catering Buffets and canapes tend to remove some catering options because, logistically, you can’t serve difficult foods or those needing utensils without plates. Canape spoons are the latest things to make this possible and open up a realm of possibilities for your menu. A post shared by AwB Café & Catering (@awb_cafe) on Credit: Bespoke Awb Snacks are a meeting essential but if you don’t want to go all out on catering and want to spend your budget elsewhere, focus on providing nicely presented niche option. This pretzel bar is stylish and has plenty of customizations but is far cheaper than a full buffet. Offering a snack-only option can still fill up your attendees without the budget expense, just aim to dress it in a unique way such as this. #pretzelbar #pretzeltime #mothersdaybrunch2017 #rcmemories #rcchefs #ritzcarltonchefs A post shared by Ashley Stanton (@arsta160) on Foods that come with their own sauces, condiments or extra bursts of flavor can cater to everyone who has the option of plain or mixing it up. They are a very popular addition and means you can have extra flexibility in your menu choices. Prawns infused with cocktail sauce pipettes on white acrylic tray A post shared by MEAPS (@meapsaustralia) on Credit: MEAPS This converted school bus is a stunning representation of how you can have mobile and flexible drinks in a sophisticated style. This size would accommodate more guests than traditional mobile drinks and recreates the networking opportunity with the added platform. Create a sense of exclusivity to a work party by having a team of one or two servers during the event. It makes attendees feel like there are being waited on, particularly if they are in their normal corporate setting or office. It will enhance the guest’s experience, make them feel more valued but can also complement a buffet area. Drink luges can be carved into various different designs including the company logo which works as interesting sponsorship and signage as well as function. Make it multi-functional by allowing attendees to drink through it or using it as a cooling element for a cold buffet and serve seafood at the base. A post shared by Ледяное шоу. Ice carving show. (@archiceman) on Go all the way with food and remove the buffet entirely. Opt for a private chef who can create tailored meals to suit the vibe, dietary preferences and what you ask for. The food is fresh, you can see it being made and you know it will be customized and hot! A post shared by Chef Chris LaVecchia (@chefchrislavecchia) on Credit: ChefChrisLaVecchia Have food made to order at this unique buffet station which caters to different taste buds. This Hibachi station recreates a sophisticated barbecue experience using fresh, healthy ingredients that can be customized to each guest. Lavan's Hibachi station is something different for your guests; an interactive gourmet experience! A post shared by Lavan Venue (@lavanvenue) on Hire professionals at the bar who can not only mix signature drinks but can create some on their own and incorporate attendee needs on the go. They could hold a workshop or masterclass session or perform tricks as extra entertainment and wow factor. The trusty whiteboard shouldn’t be replaced, just upgraded. It’s still an excellent brainstorming tool and perfect for illustrations and collaboration, so use a digital version that can be immediately saved and sent to all participants post-meeting. For small breakaway groups, use a tablet as a digital whiteboard instead and then send and combine on something larger. Food is normally the next point of call after a long or out of hours meeting, so take away the worry and send them home with dinner and dessert. These combination boxes have a variety of amazing food and can be adapted to suit your attendee preferences. If you don’t have the budget to upgrade your venue for the AV you need, you can make do with a smartphone microphone app. It helps to amplify your voice and works perfectly for smaller groups to get a bit of emphasis without going as formal as a traditional microphone. Try to choose locations that can adapt as your meeting flows. For example, rooms with flexible dividers that can be open or closed during different parts of the meeting can help change the atmosphere and transition from serious productivity to networking and play. Plus, an adaptable venue that caters and has breakaway rooms can reduce traveling or wasted time, particularly if you are on a tight schedule. Meetings don’t have to be boring and ruin your step count for the day. Incorporate standing desks or even cocktail tables for attendees to lean up against to suit different learner types. Varied seating heights and styles can lend to comfort, creativity, and productivity. The layout of your event is important and with meeting design for larger groups it can be difficult. A “U” layout can be the best of both worlds as you can clearly communicate and have an option for showcasing in the middle. Plus, with this mic set-up communication is more effective and everyone can be heard. Credit: Mzion_audio Let attendees explore their creative side in an easy to capture way. Digital graffiti walls allow guests to have an urban experience without the mess and organization that follows real graffiti. Plus, these walls can capture the image and send them to the attendee, post-event for a fun and interesting memento (as well as a branding and follow-up opportunity.) Make set menu ordering easier and reduce confusion or interruption during an important corporate dinner or function with iPad food ordering. An iPad on each table that allows guests to select from the menu and allocate it to them can be particularly useful for extensive dietary requirements and reduce the likelihood of the wrong order. Spruce up the traditional photo booth idea for your corporate event with a GIF maker. It allows quick and easy social media sharing and works excellent for marketing, plus it’s more unique. Spruce up the traditional photo booth idea for your corporate event with a GIF maker. It allows quick and easy social media sharing and works excellent for marketing, plus it’s more unique. Credit: Polite Social Increasing technology now means we can avoid the awkward clickers and weird pointing to the presentation control for a seamless speech or presentation. These gesture control armbands allow those on stage to motion when it is time to move on which can be integrated into the presentation for better delivery. Capture the ambiance and atmosphere of the event using the increasingly popular 360-degree video and photography which can be used during a live stream to make virtual attendees wish they were there and feel like they are! Integrating 360 video seamlessly can be difficult but also paves the way for augmented reality at your event too. Want to know how your attendees are thinking or feeling? Wristbands that track heart rate and other biometrics can give an indicator on how well a presentation or speaker is being received for deadly accurate feedback. These can be used in a variety of ways from demonstrations and workshops to showcasing larger products in full view. For corporate events specifically, VR experiences can be organized to give that corporate retreat vibe without ever leaving the office. A classic, but still incredibly effective, particularly if you get the right food choice and make it shine! These are the perfect example of dessert branding done right with these sophisticatedly stylish treats. The more appetizing, the more they will be photographed and shared, improving the sponsor’s reach. A post shared by brandformula (@brandformula) on Credit: Brandformula Offer free water or bottled drinks that are wrapped with the sponsor’s logo or name which is always welcome at long events. For higher packages, you could instead have representatives from the brand serving drinks such as smoothies, coffee or cocktails which also offers one-on-one communication with attendees for a deeper connection. We’ve all heard of the custom cocktails for an event evening but make them more appealing to sponsors by not only having new flavors but by branding them as well. With edible toppings or stencils, you can make a big impact that most attendees will get their hands on. A post shared by Haute Dokimazo (@hautedokimazo) on Have sponsors interact directly with your followers by hosting a question and answer session which includes discussing their products or services as well as what is happening at the event. Sponsors could bring along brand representatives, celebrity endorsers or influencers to take over too, to generate more of a buzz. A huge perk and an excellent way to add exclusivity and FOMO to attendees is to create a VIP lounge or restricted area. It can be full of signage, sneak-peaks for products or experiences and only available to a select few. Bold Branding & Pops of Color... We know how to make a statement! A post shared by EventLab LLC (@eventlabllc) on Live streaming can not only make you more accessible to your followers but seriously benefit event social media. A sponsor could use their own branded staff to host the live stream, have signage on the broadcast itself or have some “air time” to discuss their booth, products or services. Whether this is manned or simply secure lockers, charging stations can be a hit, particularly at corporate events where everyone is almost guaranteed to have a device. It can create a sense of appreciation for the sponsor and brand if their phone is about to die and knowing that they have offered an immediate (free) solution. A post shared by حلول شحن الهواتف والإعلان (@adcharge) on Credit: Adcharge We have all been meaning to get our headshots done but who really has the time? As you’re dealing with professionals at trade shows and exhibitions, treat them as such and offer services that can help boost their career, while being interesting at the same time. A post shared by Miami Headshot Photos (@miamiheadshotphotos) on Particularly effective at trade shows and exhibitions, beacons draw in passers-by to your booth by sending messages directly to their phone once they are in the correct distance. For example, you could offer a discount code, offer or giveaway voucher to ping on their phones that they can redeem at your stand or simply send quirky marketing messages. This exhibition stand combines an array of corporate elements that can be adapted to your booth. For example, a seated meeting area as well as an informal lounge, several touchscreen podiums for navigating the booth, a welcome desk with professional staff and large LED screen displays for product placement. A post shared by RAL360MiMARLIK (@ral360) on A traditional presentation method for conferences but still just as effective. The key part is keeping them short and engaging and using large digital screens like this hanging option can reduce the need for too much staging so you can fit in more attendees. Use badges or wristbands with trackable technology to take real analytics of attendee behavior and preferences. These can track time spent at booths, physical activity, payment, personal details so the badges are not transferable and can improve identification in the event of an emergency. For ways to create engagement at your booth, particularly with sponsored products, create a demo station where attendees can test out themselves with different applications and less pressure. Be available to answer questions but don’t linger and let them discover the products themselves. Credit: Meze Audio If you have large or bulky product to show off but minimal booth space, show what it can really do in a VR demonstration. You could also use VR technology at trade shows to create games and fun experiences or to become immersive and blur the lines between booth reality and the virtual world. Dressing the stage can be a great way to effectively use décor and make it stand out less from the rest of the event. In this instance, the backdrop is lit and themed but the front dressing with silhouette characters are pretty cool and an excellent draping idea. For corporate events, you could also use florals to dress the front or sides of the stage to make them feel more comfortable and draw people in. A post shared by Creating a Scene Inc. (@creatingascene_wpg) on Credit: Creating A Scene Inc. Digital mapping at this gala showcases different images and projects them, which creates and interactive and engaging way to bring to attendees. The images themselves can be automated and moving and in some cases, integrated with the ability to interact with attendees when they are near for some thrilling fun and wow factor. A post shared by Encore Event Technologies (@encoreapac) on Credit: Staging Connections This screen installation is an excellent idea to showcase media in the round to seated guests. LED gives great quality, even if you are sitting close by, just remember that those who sit underneath will have an obscured view. Credit: Staging Connections Dancefloors give an opportunity for attendees to come together and break loose, often acting as a networking and ice breaking area as everyone gets involved. Particularly at seated events, a dancefloor gives guests a place to socialize which is otherwise difficult or awkward visiting certain tables. #miamievent contact us for your next #dancefloorrental A post shared by Letz Dance On It (@letzdanceonit) on Credit: Letz Dance On It Make staging more dynamic and immersive by including guests in the stage formation. Having attendees sitting in the middle like this looped layout or have the staging flor through the seats like an elaborate runway. This keeps their attention and for speakers and presentations allows the speak better access to reach the audience. A post shared by High Performance Designs (@high_performance_designs) on Credit: High Performance Designs Create staging of different heights and levels to give different effects. In this example, you can use the stairs to get closer to the audience for an intimate feel or during the presentation get further away for a professional vibe. This is also a great example how corporate elements can be integrated into staging such as logo branding or brand color confetti. #cocacola #coke70pakistan #lahore #catwalkevents A post shared by Catwalk Event Management (@catwalk_events) on Credit: Catwalk Event Management A leader or facilitator that is enthusiastic and believes in what they are doing are more likely to get others involved. Team building and networking can come across as cheesy and this requires extra finesse. Enthusiasm is infectious. Escape rooms are growing in popularity as a team building exercise but you can now create your own so attendees don’t have to travel. Using cleverly thought out planning, draping partitions, lighting and plenty of themed décor you can create an immersive experience at the same venue as other team building exercises for a fraction of the cost. A post shared by Art of Motion Events (@artofmotionevents_aom) on Credit: Art of Motion Events There is an increasing destination trend this year that sees event planners choosing venues for retreats or events that have flexible and accessible activities within the location itself. This means that as well as the venue, you are getting the local amenities to play with and for corporate retreats this is perfect for easily organizing downtime or team building activities. Set ground rules before activities while also allowing a safe space for everyone to provide honest and genuine feedback without fear of resentment or retaliation. Evaluating co-workers as well as yourself is a key part of team building but can be scary for those who don’t want to risk friendships so having open evaluation rules are important. CORPORATE TRAINING A lot of corporate trainers make the transition into corporate event planning. They already know what it takes to teach and develop curriculum, organizing an event is just a different set of details to manage. OFFICE SUPPORT OR ASSISTANCE Many administrative assistants pick up the basics of conference and meeting prep because those they support hand the tasks off to them. If you’re currently working in these roles, ask those who are planning the corporate events if you could help out. MARKETING, COMMUNICATION, AND SALES It’s natural that marketers and sales coordinators be involved in the planning for product launches and user conferences so they already have a natural into the rest of the corporate events. Marketers and sales also understand the return on investment calculation in what they do in their given departments. CORPORATE FOUNDATION Many larger companies have a corporate foundation that handles working with nonprofits and community groups. This group is used to picking out venues, raising funds, working with a budget, and the other organizational details involved with events. It’s an easy transition. At first glance, some people believe corporate planning is about stuffy meetings and ordering coffee but it has expanded into a respected way to share a company’s culture with the world. Still, it’s important to note this niche in the industry has its challenges. We’ll cover these in our next section. The question though is can you be better? We think so and very quickly. We’ve talked to hundreds of event professionals over the past 10 years of EventMB. We’ve seen them through the best and the worst. We know a thing or two when it gets to quickly improving the way you work. We’ve seen the same items popping up time and time again. Now it’s the time to share them with you and quickly change your career path or optimize the way you plan corporate events. Here are a few corporate event planning challenges and the tips that can help you deal with them. DEALING WITH CREATIVE LIMITATIONS Corporate event planning will need to be consistent with the company branding and tone. Address a branding crisis before it happens: SOME ATTENDEES DON'T WANT TO BE THERE. An employee’s desire to attend an event will be different than that of someone signing up on their own volition. Many times corporate events are mandatory, which doesn’t always bring out the best attitudes. Be a supporter of what’s in it for them: EMPLOYEES SEE YOUR EVENT AS A VACATION DAY. While this sounds like that could be a good thing, it may mean that getting them to cooperate is akin to getting a student to pay attention on the first warm day of spring. They think it’s all a lark, while you’re being held accountable for what they learn. This can cause some incredible pressure and tense situations when they give you the attitude that they are on a field trip. Set the learning tone early by: YOUR SPEAKERS AREN'T PROFESSIONALS. You also may not be in charge of selecting speakers or entertainment in the same way you would be at another type of event. Your speakers may be upper management and not people who speak professionally. That means you might spend some of your planning time trying to beg them for a sneak peek into their slides and then begging them to remove the endless text and use more images. The diplomacy behind these maneuvers is akin to what a bomb squad may employ to diffuse a very tense negotiation. Fill in the gaps for speakers: COMPANIES THINK YOUR JOB IS A CINCH. Many companies severely underestimate the importance of a good corporate event planner. So much so that they often just hand off the responsibility to an assistant or marketing coordinator. Showing them what a professional can do and the value they bring may be a struggle. Show, don’t tell: NEW MANAGEMENT, NEW VISION. Many times the work of a corporate event planner is incumbent on who sits on the throne. New management, new c-suite, a merger… all of these things not only affect the number of events you coordinate, but also their tone, budget, and personnel. With the change of management, you can go from a corporate events and planning department to everything being outsourced or handed over to junior marketing people. If it was already outsourced to your firm, a new regime could decide to bring it in-house for more control. Set the pace like a pro: LEARN TO SAY "NO." Again, as mentioned in the speaker section, it’s difficult to tell management its wrong. After all, they’re in command. That’s why it can be difficult to say no to last-minute changes and additions to the guest list. Assist management and yourself: It can similarly be difficult to tell clients “no,” especially when you’re competing with other corporate event planners for their business. The thing to remember is that event that doesn’t go well doesn’t reflect well on you regardless of what conversations you had with management prior, and the long-term ROI for doing them is always undermined by that. Set yourself and the client up for success: BUREAUCRACY. Many companies suffer from extensive and ingrained bureaucracy. They have a protocol for everything. While that may help in areas like logistics, it can introduce some incredible slowdowns in the decision-making process for your events. This bureaucracy can also lend itself to our next point. Break through the bureaucracy: SAME OLD, SAME OLD SYNDROME. With innovation being the top of most companies lists these days, this is becoming less and less a problem but it’s still something a lot of corporate event planners are dealing with. It’s not uncommon for management to say, “Last year’s event was successful. Just do that again.” But replication isn’t going to win you any new fans and will bore you quickly. So you may need to figure out a tactful way of confronting management’s “if it’s not broken, don’t fix it.” Innovate like magic: One of the hardest things any event planner has to worry about is keeping on top of all the moving parts. This can be especially stressful as a corporate planner, where the company is often paying out-of-pocket for the event and organizing it may or may not be the planner’s primary forte at the company. If this resonates with you, check out the next section. Maybe you have downloaded other checklist and found them to be too basic, or you need a specific corporate event planner template? Let EventMB come to the rescue with a “how to plan a corporate event checklist”. We wanted to offer some peace of mind that you have it all covered, or highlight steps in the event planning process that you might want to act on before it is too late. We drew on almost twenty years of corporate event planning experience to create an event planning template which will be a valuable resource for everyone from those starting out in the world of corporate events, right through to top event planners in the industry. We think that each guide is the essential organizing corporate events checklist. We have put together not one but two free downloads, covering the key areas and tasks to think about when planning your next corporate event. One is specifically aimed at corporate events in the public domain. The other is the perfect companion to internal and private corporate occasions. With our compliments This checklist is a guide for anyone planning events which are open to the public and welcome people outside of the organization to attend. This includes: Download the 'Advanced Checklist for Corporate Event Planning PDF' for a blueprint covering the main tasks under the following headings: The Basics Research and Contracting Project Management Program Branding Website and Registration Venue Catering Speakers and Performers Event Technology Meeting Design and Engagement Budget Vendors/Suppliers AV and Production Staffing Marketing and Social Media Sponsorship and Income Event Styling and Decor Communications Branding Exhibitors Health and Safety Final Preparation Program Branding Website and Registration Venue Catering Speakers and Performers Meeting Design and Engagement Budget Vendors/Suppliers Event Technology, AV and Production Staffing Marketing and Social Media Sponsorship and Income Event Styling and Decor Communications Exhibitors Health and Safety Miscellaneous Project Management Website and Registration Venue Speakers and Performers Event Technology Meeting Design and Engagement Budget Vendors/Suppliers Staff Marketing and Social Media Sponsorship and Income Communications Miscellaneous This checklist is a guide for anyone planning internal events which are only open to employees and those within the organization to attend. This includes: Download the 'Advanced Checklist for Corporate Event Planning PDF' if you want a guide to the main event planning elements and tasks for your event, covering: The Basics Research and Contracting Project Management Program Branding Communications and Registration Venue (if utilizing an offsite location, not company offices) Venue Catering (if utilizing an event venue) Room Setup (if utilizing an onsite, office location) Catering Arrangements (if utilizing an onsite, office location) Speakers and Performers Event Technology Meeting Design and Engagement Budget Vendors/Suppliers Audio Visual (AV) Staffing Marketing and Social Media Event Styling and Decor Branding Exhibitors Health and Safety Final Preparation Program Branding Website and Registration Registration Final Checks Venue Catering (if utilizing an event venue) Speakers and Performers Meeting Design and Engagement Budget Vendors/Suppliers Event Technology, AV and Production Staffing Event Styling and Decor Exhibitors Health and Safety Miscellaneous Project Management Venue (if relevant) Speakers and Performers Event Technology Meeting Design and Engagement Budget Vendors/Suppliers Staff Marketing and Communications Miscellaneous These checklists should help you ensure you’re keeping pace with your event, but if you’re looking for something to take your event to the next level, check out these 10 trends in corporate events, or scroll to the next section. And this is what we did for you. We identified the most common forms of corporate events and we outlined quick and effective tips to make them work for you. Whether you are a seasoned corporate event pro or just entering the events arena, you will find plenty of inspiration. So let’s start: Some of these will be intimate gatherings in a conference room, while others could be large stockholders meetings. Corporate meeting planners will need to have these skills: Corporate event planning isn’t all stuffy board meetings. Many companies go to extravagant lengths to entertain clients and this is one area where your creativity will pay off. As someone putting together corporate hospitality and entertaining you’ll be expected to provide a memorable experience. Be an experiential pro: Corporate event planners host events that showcase new products for investors, employees, and customers. Each has a very different focus and will require a different approach. But what all of them will have in common is building on the excitement of something new. Perfecting the product kick-off meeting: While some of these are outsourced, there are still a large number of companies that keep this in-house because they want to ensure their training occurs within their culture. In employee training, the biggest challenge you’ll face is ensuring the employees learn what is expected of them. After all, they’re missing time from work and the training is costing the company money. They want a return on their investment. You also will contend with a lack of interest from some employees. Remember, this training is not always their idea. Sometimes it is part of a performance improvement plan (PIP) or something a manager has made mandatory. It is not always something they see as important in their professional development. Combat bad attitudes: Corporate event planners also conduct board retreats. Usually, these are held to coincide with the introduction of new board members or as part of a strategic planning session. They require the ability to handle board members, their requests, and busy schedules, as well as providing a return on their time investment. Create a worthwhile board retreat: User events and conferences run the gamut between coordinated training that occurs in your office for a few hours as part of their contract or mega-productions like Salesforce’s Dreamforce. The former is more instructional training with less emphasis on the experience, while the latter a conference attendee often pays for and so they expect much more from it. Consider these questions when designing user events and conferences: Be a user conference ninja: Focus groups have evolved quite a bit in the age of digital media but they are still important to a number of industries and verticals. Unlike a customer interview, a focus group looks to learn more about consumer perceptions through interaction. It’s important to the people behind a focus group to see how the participants interact and influence each other, much like the market would. Score big during your next focus group: One of the most energetic events you will host as a corporate event planner is your sales kick-off meeting or your sales meeting for those who met targets. Your sales team is likely one of the most dynamic in your company but also may be among one of the most difficult to please. They want to be acknowledged and thanked as they are keenly aware a large part of the company revenue is due to them. Outsell your sales department: Whether for employees or customers, corporate event planners want to make an impression in their seminars as well. Focus on ways to increase active learning and remember they don’t all have to be in-person learning experiences. Sometimes accommodating an employee or customer’s schedule online is more effective and appreciated than taking up work time. Be a seminar ace: Corporate event planners can be involved in organizing an entire trade show or merely organizing their company’s presence at a trade show hosted by someone else. In these situations, you will likely be working very closely with the sales and marketing team(s). Slay your next trade show (in general): Run a public exhibition or trade show like a boss: Make it the best trade show ever if you’re exhibiting: Treat this like running a mini event in terms of coordinating all elements. Give attendees a reason to visit your stand. Ensure your marketing around the exhibition is more inventive than just “come and visit us at stand #192.” As company culture and emotional intellect are becoming more and more important to companies, corporate event planners can assume they’ll be working on more of those “feel good” events. Bringing diverse groups together for a company cheerleading session isn’t easy but it can be a lot of fun. Get out those pom-poms and lead that cheer: Many companies plan celebrations for awards they’ve won, goals they’ve surpassed, or employee recognition. It’s a wonderful occasion when you get to coordinate something that everyone can come together and enjoy. Kick up the ceremony: These events may be very similar to your awards ceremonies because there’s something to celebrate. But these events will generally focus on the entire team not just a handful of successes. Play up the nostalgia: Holiday parties are a lot of fun but also probably one of the riskiest events you’ll host. Employees (and sometimes customers) often see traditional holiday parties as a time to cut loose. This could mean consuming more alcohol than planned and potentially “overstepping” a friendly interest. This can leave the company exposed on everything from personal injury claims from falls on campus to sexual harassment claims. Know the risk: From communicating your brand messaging and budget to showing everyone in attendance a good time to thank them for coming, corporate event entertainment is crucial, and having a good understanding of how to bring it to your event is essential to being a well-rounded corporate event planner. Here are some tips to help you get started. If the decision wasn’t hard enough, top corporate event venues can book up well in advance, and you can’t always expect the venue to help you make it. So it behoves us to do the research and book our spaces early. While there are a lot of factors that determine the right venue for your corporate event, here are a few of the biggest: It’s becoming more and more important to show your attendees and stakeholders that you’re eco-conscious. Look for a venue that shares those values and has taken measures to minimize their energy expenditure and offer recycled materials. It wouldn’t be an event without a budget! Don’t be afraid to negotiate, and try to have a few date options to choose from when you come to the table. See if there’s a discount you can get for a multi-event commitment, and don’t forget to ask about minimum spends on things like lodging and catering. Oh, and check for ‘incidentals’ that might come up at the last minute. Is the city well-connected? Is the city itself an attractive? What’s the local culture, the local flare? Choosing a desirable city is about balancing the negative effects on your budget with the positive effects on your attendance and reception. If you can find a great spot that hasn’t had its travel potential tapped yet, you can get a great deal on a fabulous experience! Is the venue easy to find and get to? Near accommodations and lodging? How is the ramp and elevator access? It’s 2019, people. There’s no excuse for a venue that doesn’t let everyone in easily, whether they’re coming on legs, wheels, or any other kind of support. If you’re organizing a conference, chances are you’ll need AV, WiFi connectivity, digital signage, outlets, and charging stations. These are just some of the basics. Investigate the facilities based on the needs of your event, be it talks or trade shows. Events have a lot of moving parts, but you also need to be aware of what’s happening in and around the area. Season is paramount. Maybe don’t pick Ottawa in January; maybe don’t pick Madrid in July. What other, competing events are happening in the vicinity when you’re having yours? Is the venue hosting multiple events simultaneously that could impact traffic and flow? Timing is everything. Considering climate is not just about checking the weather forecast. Talk to locals who know the score, as they might have insights into seasonal propriety and the socio-political climate. The political atmosphere can impact security, transportation, and otherwise just the overall level of comfort for your attendees. Does the venue offer catering? Is there a flexible menu that accommodates dietary restrictions? Novel options? If not, can you bring your own? You need to make sure your attendees are well-fed, and many of us feel the pressure to impress a palate or two as well. This one’s pretty straightforward. Can the venue support the number of people you’re expecting? You need to check meeting and session rooms, stage areas and seating, any associated or connected lodging, and exhibition areas. If the venue offers catering, they’ll likely also offer catering staff. But what about other services, like set-up/clean-up support, AV staff, or concierge and security services? Can you get them included in the cost? Can you hire your own if you have trusted partners for these things? Looking for a venue for your next corporate event? Here are 350 of the best in 2019, organized by location, for you to choose from! Working in a corporate event planning environment offers lots of opportunities and challenges. Although different to other event planning roles it can be one of the most rewarding and lucrative career paths to follow. We will constantly evolve this page and keep adding to the ideas to share the most exciting and innovative ideas that corporate event planners will be interested in so check back regularly to find out the hottest new ideas corporate event planners can consider for their next events.
101 Corporate Event Ideas
When you hear corporate, you think stuffy and boring right?
Filters
Ice Breakers
Networking Lounge
Peekaboo Step & Repeat
Casino Tables
Giant Chess
Scavenger Hunt
Ball Pit
Change Teams Each Time
Big Scalextric
Credit: Amit RaoInflatable Obstacle Courses
Branded Segways
Roaming Competitions
Swag
Credit: KimiLimited Pop-Ups
Unique Staff Uniforms
Activation Pillars
Tethered Hot Air Balloons
External Stair Wraps
Furniture
Sustainability Concepts
Balloon Ceiling
Indoor Tailgate
Aerial Hoops
Branded Balloons
Focal Pieces
Props
Fabric Tunnels
Picture Profile Runway
Unusual Venues
Corporate Penthouse
Martini Glass Centerpieces
Seahorse Centerpieces
Light Up Centerpieces
Table Charging
Crystal Centerpieces
Table Gems
Wax Seal Name Cards
Lighting Ceiling Installation
String Lights
Light Canopy
Credit: Images by LightingTwinkle Background
Credit: Janet’s Weddings & PartiesLight Rigging
Credit: 1540 ProductionsSimple GOBO’s
Credit: Luxe ProductionsLED Furniture
Credit: Smashingly EventsMini Chandeliers
Credit: Beautiful BeginningsIpad magicians
Walking, talking Robots
Corporate percussion groups
LED and laser shows
Video mapping dance groups
Synchronized swimmers
Sand artists
Roaming Entertainment
Community Focus
Gourmet Hampers
Overnight Stay/Accommodation Paid
Corporate Subscriptions
Professional Coaching Day
Bespoke Mini Boards
Canape Junk Food
Donut Wall
Smoothie Jars
Canape Spoons
Niche Snacks
Credit: Ashley StantonFood Infusion
Vintage Drink Bus
Credit: Miss AngieServers
Ice Luge
Credit: Archi SamkhtuashviliPrivate Chef
Interactive Gourmet
Credit: Lavan VenueMixologists
Digital Brainstorming Whiteboard
Dinner Boxes
Smartphone Microphone
Adjustable Locations
Standing Desks
Credit: Howe FurnitureU Conference Layout
Digital Graffiti Wall
Credit: jacobmadwediPad Food Ordering
GIF Maker
GIF Maker
Gesture Control Presentations
360-degree Photography/Video
Wearable Feedback Technology
Virtual Reality Headsets
Dessert Signage
Drink Stations
Sponsored Cocktails
Credit: Haute Dokimazo, Snake Oil Cocktail CompanySocial Media Q&A
VIP Areas
Credit: EventLab LLCSponsored Live Stream
Charging Stations
Headshot Lounge
Credit: Miami Headshot PhotosBeacons
Corporate Stands
Credit: Ral360Slide Decks
https://www.instagram.com/p/BbMNADUgmu7/
Credit: Chill Out Event ManagementSmart Badges
Demo Stations
VR Demos
Cut Out Backdrops
Project Mapping
Circular LED Screen
Unique Dance Floors
Integrated Guests
Multi- Levels
Hire An Enthusiastic Facilitator
Segmented Escape Rooms
Inclusive Venues
Ground Rules and Open Evaluation
12 Ways Corporate Event Planners Differ From Other Event Planners
CORPORATE EVENT PLANNERS
OTHER EVENT PLANNERS
May have multiple clients, but often have one consistent client or boss, and are well-attuned to the specific needs of the business.
May have multiple clients, some business-oriented others consumer or entertainment-oriented. KPIs for each event are different.
You will likely interact with these attendees again as you may work for the same company.
You may not see these attendees again or have any affiliation with them in the future.
Your goals are closely aligned with the mission and economic health of your company.
Your budgetary goals are separate from a company and are likely focused just on the event.
Makes $92,868 on average (according to Glassdoor).
Event managers otherwise average $57,000.
Potential for bonuses tied to performance and KPIs. According to Glass Door, that averages out to about $10,000 a year.
Are often not eligible for bonuses but may receive tips or gifts.
Events fall into one of several categories surrounding business needs, and likely have similar goals year over year.
You may handle a variety of events including association conferences, exhibitions, celebrations and others.
Corporate planners work very closely with sales and marketing departments. Events must adhere to company branding standards.
Branding is event-specific and you will not likely benefit from a separate, dedicated marketing department.
For some events, the venue will be preselected for you, such as hosting at company headquarters.
Will have a choice of venue and shortlist options most of the time.
Varying visions in different departments can be a challenge as you try to bring it all together.
Planning an event for entertainment or education likely has only one client and vision.
Risk management will likely be covered by your company policy, or you can purchase additional coverage for the event. There may be larger PR ramifications to any issues even if you're not liable.
Risk and insurance must be addressed, but most event planners buy a single policy to cover only the event they are planning.
Event communication is easier as it comes from an internal sender that recipients trust and value, and that manifests in higher email open rates.
Communication will be up to you. Email open rates and click-throughs will be a challenge as you fight to get seen in crowded inboxes and to reach the right people in the first place.
Landing Your Dream Corporate Event Planning Job
A traditional degree in event planning is one way to get into corporate event planning but not the only one. Here are a few other ways to gain the experience that is crucial to landing your dream job in corporate planning. If you want to know how to get into corporate event planning and fast, these may be the quickest routes for you, particularly without formal event training and experience behind you.
If you’re an independent planner and you’re looking for more corporate clients, check out this guide: 9 Steps to Gaining Profitable Corporate Event Clients
How to Quickly Become a Better Corporate Event Planner
If you made it into corporate event planning, you are awesome. It means you worked hard and you earned your position.
Advanced Checklist for Corporate Event Planning
Are you new to event planning or have you ever longed for a comprehensive event planning checklist to erase that nagging feeling at the back of your mind that you are forgetting something important?CORPORATE EVENT PLANNER CHECKLIST FOR PUBLIC/EXTERNAL EVENTS
PRE EVENT
SET UP, LIVE EVENT, AND DE-RIG
POST EVENT
CORPORATE EVENT PLANNER CHECKLIST FOR PRIVATE/INTERNAL EVENTS
PRE EVENT
SET UP, LIVE EVENT AND DE-RIG
POST EVENT
14 Types of Corporate Events and How to Make Them Awesome in 2019
Corporate events come in many shape and forms and they can be challenging. Try to run a search out there and you will find a total lack of information out there on what you need to consider for different types of corporate events. Meetings
Corporate Hospitality and Client Entertaining
Product Launches
Employee Training
Board Retreats
User Events and Conferences
Focus Groups
Sales Meetings
Seminars
Trade Shows
Team Building or Leadership Retreats
For more on how to get the most out of your team building opportunities and retreats, check out these 28 tips for planning a corporate retreat.
Dinners and Awards Ceremonies
Business Anniversary Celebrations and Milestones
Holiday and Other Corporate Parties
Check out these 20 safe ways to make sure your company has a great New Years party.
Corporate Event Entertainment
While holiday parties and retreats are perhaps the quintessential entertainment-centric corporate events, there are lots of other corporate event types where entertainment is important.DECIDING ON THE RIGHT CORPORATE EVENT ENTERTAINMENT
GETTING THE MOST OUT OF YOUR CORPORATE EVENTS ENTERTAINMENT
For more on how to wow attendees with your event entertainment, check out Desitnation by Design’s risque Meta Mixer event and check out more ideas in the next section.
Corporate Event Venues
One of the first steps to a successful event is finding the right venue. There’s a lot to consider: size, location, season, accessibility, WiFi infrastructure – the list is long. Very long.DECIDING ON THE RIGHT CORPORATE EVENT VENUE
Sustainability.
Location.
Accessibility.
Tech Facilities and Infrastructure.
Timing.
Climate.
Catering.
Capacity.
Staff & Services.
IN CONCLUSION