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How To Create Winning Event Proposals
The event industry is a wildly competitive group of creative businesses proposing show-stopping concepts. Are you one of them? If not, it’s time to step up your game and win the bid. Use these 5 Secrets to Creating Winning Event Proposals.
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Event proposals are the built from the blood, sweat, and tears of event professionals everywhere. With all of your research and creative juices flowing, you dream up the best paper events ever. Here are five secrets to creating better proposals that will win you the project.
This should be a given. You should treat every proposal like it is a job resume. You should make sure that you have consistent fonts and visual uniformity. Accurate, informative, and polished are all adjectives you should use to describe your final proposal. CLICK SPELL CHECK!
After every call with a potential new client, you should be keeping track of everything they say. Even some of the nuanced ways that they describe a goal can be translated into elements of your proposal.
The proposal should solve problems and answer the questions that your client may have... and even those they don’t realize they have.
You should also figure out how the client likes to receive information. Some may like a traditional written proposal, others may respond well to video, others may like to touch the fabrics and hold the silverware. Create proposals that show that you listened to your client's thoughts and vision.
Spark a Vision
Your proposal should be teeming with visual examples and stories to really give your client a great idea of the what the end product will be. By setting the scene through your proposal, you’re building an image your clients can begin to visualize.
Few things are more exciting for a client than walking into an event and feeling like they have seen their vision come to life.
Whenever you’re able to give your clients a few options, it empowers them to make more decisions about the direction of their event. You control what gets included in the proposal, so make sure you’re not diluting the quality of the event you're proposing. Each option should seamlessly integrate into the final product. Whether it is a la carte services, a few different linens or lighting types, menu options or more, you’ll be surprised at how endeared your clients can be to you when you engage them in as many decision-making opportunities as is reasonable.
Leave Them Wanting More
When putting together your event proposal, be sure to keep some of your best ideas in your back pocket until after you’ve won the business. There are horror stories of clients taking the best part of a few different event planners proposals and just creating those elements themselves (usually with zero success.)
Share everything you need to communicate the vision of the event, but no client is going to be upset about some extra surprises after they have signed the contract.
Don’t be haphazard when it comes to putting together your event proposals. It is a chance for you to highlight your talents, resources, and ability to capture your client's vision and to wrap all that in a box with a pretty bow.
Keep these secrets in mind when putting together your next proposal and you’re sure to start winning so much new work, you won’t know what to do with all of the new business.
Why not check out some of our previous videos:
- 5 Signs Event Planning Is Not For You
- The 5 Things People Always Ask Event Planners
- 6 Secret Reasons Why People Really Attend Events
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- How to Start an Event Planning Company from Home
- Event Planning - the Worst and Best Job in the World
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- 5 Tips for Planning the Perfect Startup Event
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- Will Millennials Kill The Event Industry?
- 6 Things You Must Do After Your Event is Over