Maritz takes a closer look at new attendee behavior and shares insights on how to optimize revenue and attendance.
Destination Brief: No Sales Tax in Portland Leads To Hero Event Experiences
Event planners face the challenge of creating ever more immersive and exciting event experiences but on a tighter budget. Portland’s zero sales tax, outside-the-box thinking, thriving foodie culture, and varied event venues are helping them to answer the call.
How Compression is Reshaping the Meetings Industry
The number of potential dates to host meetings and conferences has shrunk making it difficult for budget-conscious groups to compete for peak days. In addition, there are compression issues for space that groups must contend with.
New Bureau Launches to Meet High Demand for AI Speakers
Keynote speakers with expertise in artificial intelligence are in high demand as organizations embrace the new technology. One emerging speakers bureau is crafting bespoke sessions to meet client objectives.
The New Age of Data-Driven Event Strategies
In the quest to navigate the event data deluge, the real challenge lies in separating insightful narratives from mere numbers. It's the human touch—crafting memorable experiences and compelling stories—that will ultimately define the success of events in the data-driven age.
Why Pipeline Is the Ultimate Goal of Building Communities
Sales pipeline and community engagement aren't inherently at odds. When the balance is right, companies can successfully foster, support and monetize communities that positively affect their profits.
The Latest Best Practices for Outdoor Activities and Events
Outdoor activities and events are more popular than ever, but this means more pressure to avoid the pitfalls that can come with large crowds. Safety and sustainability are paramount. Here are three best practices to ensure a foolproof checklist for outdoor activities.