Skift Take
Destinations are ever upping the ante when it comes to making them look good on video. Thanks to drone video, event destinations are looking better than ever.
We’re starting to see drones taking on many different roles in events and for some time, they have been helping us choose where to host our events too. The ability to go just about anywhere, combined with relatively small size means drones can go where photographers can’t and without the need for heavy duty camera rigs. This newfound ability is turning destination videos into short-form cinematic masterpieces. Take a look at the videos below and see for yourself.
Destinations Nailing Drone Video
Trondheim, Norway
This mostly aerial showcase captures the spirit of Trondheim in winter through its scenery and architecture. At almost four minutes, you’d be forgiven for thinking it’s a bit long but once you start watching, you won’t be able to stop.
https://www.youtube.com/watch?v=MeDgdivNlMc
York, United Kingdom
This short intro to York features some of the most stunning views the city has to offer and some facts and figures to further whet your appetite.
British Columbia, Canada
Using a mixture of drone footage and a host of other video technologies, British Columbia has built a showcase par-excellence. This video is just the tip of the iceberg.
San Diego, USA
San Diego looks like a great place to do business… and not do business. This video cleverly uses drone footage to provide dramatic pauses to the narrative.
https://www.youtube.com/watch?v=1fltAdUG0QA
Czech Republic
A short and sweet sample of some of the Czech Republic‘s beautiful baroque architecture and open spaces. You might want to watch it twice.
Bloggers Are Doing It For Themselves
It’s not just the destinations themselves producing stunning aerial video. Drones have become cheap enough that bloggers are able to create very high-quality aerial video at a very low cost. Travel bloggers have begun using drones to great effect. Take a look at this Philippines showcase by Just One Way Ticket.
The Philippines by Just One Way Ticket
In Conclusion
In the past five years, drone video has gone from being a gimmick to a genuinely useful tool for destination marketing. Destinations have never looked better, thanks to drone technology and the production quality just keeps improving.
