who should attend
Event planners looking for event growth.
Agencies hungry for more clients.
Corporate planners looking for innovative ideas.
Event professionals with increased competitive pressure.
Event Innovation Lab
From Event Planner to
request to attendthe event innovation lab program
The Event Innovation Lab™ is the event planning training for top event agencies and corporate planners. This immersive event will give you a decade of proven growth strategies, tactics and real life examples over a half day. Attendance is free and by application only. 
what to expect
.event essentials
- May 20, 2019 - Frankfurt (Germany)
- Limited seats available
- 1:30pm - 4pm
- Kap Europa - Room Solar - Level 1
- 2 CMP Credits
partners
Evenium is a global technology leader for in-person meetings & events.
Make the presence of every participant count! Evenium empowers professionals to deliver better presentations, boost verbal & visual collaboration, and easily facilitate networking among participants via their intuitive app ConnexMe.
IMEX is a privately-owned company based in Brighton, UK. We care deeply about the global meetings and events industry and we express that commitment and passion by producing two international trade shows, each complemented by specialist education programs, advocacy forums, partner events and experiential showcases.
GES is your face-to-face marketing partner offering the most comprehensive suite of live event services and technology in the world. With more than 90 years and the most comprehensive breadth of services and technology, we bring brands and customers closer together through events and exhibits.
about the trainer
Julius Solaris has created the most followed framework to correctly implement innovation, technology, and social media at events. Fortune 500 companies follow Julius' advice through his research and publications in the event industry.
topics
Execution. With increasing attention on budgets, the pressure to find efficiencies is on. This is the most hands-on section of the event, with an incredible array of ideas, case studies, and discussion to optimize marketing and budgets.
Meeting Design. Expectations are rising. How can you change the rules of the game, keep interest high and deliver on the basic needs of those attending? This part of the Lab offers a simple meeting design model to deliver value and great examples to inspire you.
Sponsorship and Internal Buy in. This section of the Lab looks at the new value of event sponsorship and how to sell meetings better internally. It offers case studies and best practices and delivers a course of action to make meeting propositions more relevant.
Engagement. How can we deliver meaningful experiences? Most events ignore the most basic rules of engagement and how attendees evaluate events. In this section you will get a powerful strategic approach and practical examples from the most successful conferences, trade shows and activations.
Speakers
Hanna Korchia
EveniumHanna Korchia is the Marketing and Communications Manager at Evenium, a tech company providing integrated solutions for events.
John Sanders
GES EMEAJohn has spent 15 years working with leading brands across technology, financial services, food and media. He offers unique insight into delivering cohesive events.
Attend as a Hosted Buyer
testimonials
joanna bates
Yas Conference CenterJulius is a fantastic speaker, he is an industry innovator and brought a wealth of knowledge and experience to our conference.
lucy giovando watts
MPI Northern CaliforniaJulius Solaris is a phenomenal speaker. He was the perfect presenter to kick off our year of Innovation.
jennifer dills, cmp
MPI CascadiaWe chose Julius as a keynote and session speaker for the MPI Cascadia based on his reputation and extensive knowledge of the event industry and are so glad we did.
padraic gilligan
SoolNuaJulius is to the Events World what Google is to business today. He’s the aggregator, the consolidator, the source.
FREQUENTLY ASKED QUESTIONS
- What Is Event Innovation Lab?
- The Event Innovation Lab™ is an innovative format to deliver exponential growth to your event.
- How is the event structured?
- Data Gathering. The team sends a questionnaire and reviews attendees profiles to indentify topics of relevance for the attendees.
- Data Evaluation. All the collected data becomes part of the Event Innovation Lab™ Map, a tool that helps the trainer and the attendees to navigate through the challenges of the event. The Map, becomes the final presentation.
- Training Day. The Lab will take place over a 2.30hrs session. Attendees will gather informally and attend the presentation.
- Presentation Structure. The trainer navigates attendees through the map, alternating best practices, case studies, tools and strategies to face the most common challenges. The group will discuss and commit to change aspects of their business or event.
- Roadmap. A simple roadmap of change will be co-created with the commitment and responsibility of all attendees.
- I am an EventMB Insights Member, can I attend?
- As an EventMB Insights member, you have priority access to the Event Innovation Lab.
- I am registered to IMEX, can I just show up?
- No, you will need to register on this page.
- Is the event during IMEX?
- Yes. The event will take place during EduMonday at IMEX Frankfurt
- Can I be hosted?
- Yes, If you qualify as a hosted buyer you can come as part of our group.