Event Innovation Lab

From Event Planner to

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the event innovation lab program

The Event Innovation Lab™ is the event planning training for top event agencies and corporate planners. This immersive event will give you a decade of proven growth strategies, tactics and real life examples over a half day. Attendance is free and by application only.

what to expect


event essentials

  • May 20, 2019 - Frankfurt (Germany)
  • Limited seats available
  • 1:30pm - 4pm
  • Kap Europa - Room Solar - Level 1
  • 2 CMP Credits


about the trainer

Julius Solaris has created the most followed framework to correctly implement innovation, technology, and social media at events. Fortune 500 companies follow Julius' advice through his research and publications in the event industry.

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  • Hanna Korchia

    Hanna Korchia

  • Hanna Korchia is the Marketing and Communications Manager at Evenium, a tech company providing integrated solutions for events.

  • John Sanders

    John Sanders

  • John has spent 15 years working with leading brands across technology, financial services, food and media. He offers unique insight into delivering cohesive events.

Attend as a Hosted Buyer


  • joanna bates

    joanna bates

    Yas Conference Center
  • Julius is a fantastic speaker, he is an industry innovator and brought a wealth of knowledge and experience to our conference.

  • lucy giovando watts

    lucy giovando watts

    MPI Northern California
  • Julius Solaris is a phenomenal speaker. He was the perfect presenter to kick off our year of Innovation.

  • jennifer dills, cmp

    jennifer dills, cmp

    MPI Cascadia
  • We chose Julius as a keynote and session speaker for the MPI Cascadia based on his reputation and extensive knowledge of the event industry and are so glad we did.

  • padraic gilligan

    padraic gilligan

  • Julius is to the Events World what Google is to business today. He’s the aggregator, the consolidator, the source.

who should attend

  • Event planners looking for event growth.

  • Agencies hungry for more clients.

  • Corporate planners looking for innovative ideas.

  • Event professionals with increased competitive pressure.


What Is Event Innovation Lab?
The Event Innovation Lab™ is an innovative format to deliver exponential growth to your event.
How is the event structured?
  • Data Gathering. The team sends a questionnaire and reviews attendees profiles to indentify topics of relevance for the attendees.
  • Data Evaluation. All the collected data becomes part of the Event Innovation Lab™ Map, a tool that helps the trainer and the attendees to navigate through the challenges of the event. The Map, becomes the final presentation.
  • Training Day. The Lab will take place over a 2.30hrs session. Attendees will gather informally and attend the presentation.
  • Presentation Structure. The trainer navigates attendees through the map, alternating best practices, case studies, tools and strategies to face the most common challenges. The group will discuss and commit to change aspects of their business or event.
  • Roadmap. A simple roadmap of change will be co-created with the commitment and responsibility of all attendees.
I am an EventMB Insights Member, can I attend?
As an EventMB Insights member, you have priority access to the Event Innovation Lab.
I am registered to IMEX, can I just show up?
No, you will need to register on this page.
Is the event during IMEX?
Yes. The event will take place during EduMonday at IMEX Frankfurt
Can I be hosted?
Yes, If you qualify as a hosted buyer you can come as part of our group.


the next phase of your event

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