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Anatomy of An Effective Event Website [Infographic]

By Julius Solaris

Here is a infographic to use as a guide to create, design and implement event websites that work.

Wordpres evenets infographic

You can tell it's December at Event Manager Blog because we feel like sharing a great deal of resources that will help you crossing off 'event technology' from your 2014 to do list.

Truth is we started with free ebooks such as The Event App Bible and The Good Registration Guide or visuals such as The Vitruvian Attendee.

The party is not over though. We have two more surprises geared up for you.

How To Build Effective Event Websites

The first is the following infographic. It is the result of 2 years of listening to the feedback of hundreds of customers who purchased one of our WordPress Themes for Events over at Event Manager Shop.

The infographic highlights the most important elements of a modern event website. A great deal of research and evidence was poured into the following tips.

You can have a look at it here:

Event website design

You are more than welcome to embed it on your website. No need to ask, just grab the code below.

about the author

Julius Solaris
Julius Solaris is the editor of EventManagerBlog.com, he is an international speaker, author and consultant.
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  • Dominic Johnson

    I don’t agree about putting all the information on 1 page but it can have a great impact. I would have thought with all the traffic coming from mobile (as therefore on a mobile network) a number of smaller page sizes would be an advantage.

    Your other points are spot on – an excellent article, thanks.

    • Of course all views are welcome

      I read some interesting articles on the topic and will post it later supporting both views

      • Dominic Johnson

        excellent. I’ll look forward to that and will reply.

        BTW Julius, the sites I have seen using Fudge Look excellent. They are particularly good where an event has little creative to work with. And they work well!

        It goes to show what an excellent CMS WordPress is for events.

        Where we differ in our approach is that our clients do not need the technical skills to setup their own WordPress theme. We handle all the setup, hosting, design and management – leaving them to focus on the content.

        However if the client has the skills, it’s difficult not to recommend Fudge.

        We’re releasing a new design for our platform in a few weeks and I’d welcome your comments.

  • Jay Ashes

    I like all of the Fudge features and style, but I definitely need a multi-page website. Is it possible with Fudge to make certain pages separate? For example, I would want sponsors and social media on every page, but our schedule is just too large to fit on the main page.

    • Hi Jay,

      absolutely you can create as many pages as you want on Fudge and link to them form the home page.

      You won’t get the same functionality of speakers and sessions as in the home but you can surely create sponsors and social media pages, as many as you want.

      Get in touch with support @ eventmanagerblog . com if you have any more questions

  • Guest

    Another very useful article. I was already aware of the new Facebook feature. But it was very interesting to read how event professionals should go on with it. I think the tip about closely watching those ticket providers is right. We surely have to handle it with care! But when it is well used by the providors and promoters this is really i exciting new feature of Facebook.

  • Tine Gydé

    This is a very useful chart. I think we often forget what the guests really want to see. We want to make it as pretty as possible and really fit it in our theme, while the guests want to know where they should go to, who will be there, if they have to register…

    I think this chart brings it all in 1 document and it’s really something we all can use. It’s nice and to the point and with good visuals. Now when we make a website we can look at this chart and check if we have everything on our site or if we have to change a couple of things.

    The fact that everything would be on one page, would make it so much easier for guests, rather than browsing through the entire website now they have all the information on one page.

  • Rosemary Vaughan

    We encourage our clients to build their mobile event apps to encompass these elements as features. The benefits are tremendous and highly effective as a result.

  • Inti Baguet

    I don’t quite agree with the article.

    I don’t see the advantage of having a single-page website. When your guests are looking for something, they have to search through all information. I do understand that this could be an advantage for you as an organization, but are the guests not the reason for the existence of the website? Therefore, you need to make the website as good as possible for them, and not for yourself…
    In my opinion the biggest advantage of a multiple-page website is that everything is structured and you can find the one thing you’re looking for very easily.

    However, I really like the Fudge features and style. It’s true that important elements are often forgotten on the website. This is something that I’ve notice a few times, and it’s actually something that may not happen…

  • Frederik Rasschaert

    I’m fond of the single page theory. Having all the key info on one page is really something needed these days, because websites are not the number one used tool on the web what events are concerned. The integration of social media and their apps is more important than ever.

    The infograph shown can be seen as a good example or source of inspiration for the anatomy of a website, but I wouldn’t consider it a real template for a website. The building of a website that suits your event perfectly is still something where a small study and several sample surveys are necessary to see whether the website is effective or not.

  • lukas

    It’s back to the basics , People don’t want a modern website with a lot of flash content but just a simple page where they can find where the event is, when and if they need to register. They can also see the content of the event, so they have everything they need. As a future event manager i definitely will apply this.

  • Damien De Bruycker

    I agree that a single page website can be very useful. We all know the problem: we want quickly to look up some basic information, but we need to click 10 times before we get the result we want. With this concept that problem is gone, one page, all the necessary information. I think the biggest problem here is keeping a clear overview of all the information. I think it is just a small step from a very good, summarized page to an unclear and confusing site. So with good structuring I really see the value of this. Nice article!