The Science of Event Experience Design

Science-backed advice to design event experiences

Science-backed strategies for better event experiences

The Science of Event Experience Design

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The most comprehensive research on event experience design

Make attendees, bosses and clients happy.


1100 Participants


Applying neuroscience to better experiences


The top trends in event experience design

chapter details

What You'll find Inside

State of industry
What are event experiences? Finally, research with a definite answer.
Expert Advice
The top advice by the world's most renowned experts
Trends analysis
A market analysis of the most iconinc events and their trends
The Science of Event Experience Design
1100 Research participants
1500 Events reviewed
10 Trends


The Author

Jeff Hurt. Noted education, engagement, strategy and governance consultant for associations and meetings, Jeff Hurt is an expert in applying human behavior and neuroscience to the event experience. After nine years as executive vice president of education and engagement at Velvet Chainsaw Consulting and more than 20+ years planning conferences, events and meetings from small to large, Hurt is now “empowering epiphanies” around the industry.


Julius Solaris is the editor of EventMB . Started in 2007, EventMB is the number one online platform worldwide for event professionals.

Julius is the founder of the Event Innovation Lab an immersive training program for Fortune 500 companies and high performance event teams.