Behind the Scenes of the (Hybrid) Skift Global Forum 2021

Behind the Scenes of the (Hybrid) Skift Global Forum 2021

Meet the key people that made it happen and learn all about how Skift worked with SpotMe to deliver its exclusive content live to both in-person and online audiences.

Behind the Scenes of the (Hybrid) Skift Global Forum 2021

Meet the key people that made it happen and learn all about how Skift worked with SpotMe to deliver its exclusive content live to both in-person and online audiences.

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The Best Way to Integrate Facebook to Your Event: RFID

By Julius Solaris

The contract between you, my dear reader and moi, your beloved editor, implies that when you hear about news such as the one below, you let me know.

I feel ashamed I haven't posted about this yet. It is one of the coolest Facebook promotion initiatives I have seen around for a while.

Long story short, Coca Cola used RFID in their Coca Cola Village to let customers 'Like' stuff in real life.

twitter-for-event-planners Quick Tweet
The Best Way to Integrate Facebook to Your Event: RFID https://goo.gl/T1LrU

A possible application: I have dedicated an area of my event to hang out and relax. I installed an RFID enabled device allowing my attendees to broadcast a message to their millions of Facebook friends that they 'Like' it. My attendees' friends Like it as well, my event is going viral.

Kaboom. This is the killer app. I am sure you can achieve something like that with QR Codes which is quite nice, but this is the real deal.

I got to know about it as I was attending a conference where a Facebook executive showed this video, answering the question 'What's ahead for Facebook?'.

Enjoy and start thinking about it, more likes = free promotion. Nice!

Photo by Retinafunk

about the author

Julius Solaris
Julius Solaris is the editor of EventManagerBlog.com, he is an international speaker, author and consultant.
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