69 Proven Ways to Find New Clients for your Events Business

Do you think it’s impossible to get new clients as an introvert? Or do you love networking but haven’t had any success where you’ve looked? If you want new clients, we have 69 proven ways to find them, whatever your personality type.

One of the most common questions we’re asked at Event Manager Blog is how to get more clients. It seems to be a lot harder nowadays since people are tuning out advertizing. But it’s not hopeless. The good news is that many of the ways you can reach new clients are free (or inexpensive) to you, outside of the time it costs to perform them.

69 Proven Ways to Find New Clients for your Events Business

69 Ways to Get New Clients Based on Personality

Here are 69 ideas to get more event clients without breaking the bank. We’ve even organized them into personality strengths. Whether you’re an extroverted networker or an introverted planner, you can find an idea here to help you gain more clients.

Extroverted Approaches:

    1. Join an association.


    1. Join a chamber of commerce or networking organization.


    1. Volunteer for a non-profit.


    1. Ask everyone you know for referrals.


    1. Partner with other event vendors.


    1. Follow-up with past clients. Ask if they are in need of your services, could refer you to a friend, or write/record a testimonial for you on your services.


    1. Contact local venues and get on their preferred partners list.


    1. Plan an event at your child’s school.


    1. Be a mentor. Just because someone is on the lower rung of the career ladder does not mean they are lacking in connections. Just don’t make your business the only reason you’re mentoring.


    1. Create a referral plan for existing customers. The Referral Engine by John Jantsch is a good reference.


    1. Partner with large event planning firms. They will often pass on projects that are too small or don’t fit their ideal client spec. Ask them if they might refer them to you instead.


    1. Contact companies with user conferences and ask them if they’ve thought of outsourcing the work. Be ready to break down the costs of doing so.


    1. Go to trade shows or conferences that your ideal customer would attend then network like crazy.


    1. Contact your local co-working space. A lot of budding entrepreneurs have a need for event planners on a freelance basis. The co-working space itself may need one.


    1. Volunteer for your local chamber. They throw a lot of events. They could just end up hiring you or if not, giving you a great referral.


    1. Offer a free consultation or a 15-minute party planning walk-through of suggestions. Sometimes people just need to be pointed in the right direction. They may not hire you for this event but that sort of help can result in referrals and testimonials.


    1. Network with other event planners. Independent business can be filled with ups and downs when it comes to clients. Sometimes you have so many you need to turn them away, other times you wish you had some. Partnering with other event planners allows for recommendations in the case of overflow situations and vacations. Be prepared to do the same for them – pass on extra business when you get to that point.


    1. Create a course on UDEMY to showcase your planning skills.


    1. Offer a referral bonus for past clients who refer you to new ones.


    1. Create an affiliate program with other vendors, software providers, or venues.


    1. Give free new client consultations to existing clients to give out to friends and colleagues.


    1. If you have a large corporate client, inquire on how other departments in that company handle their events. Ask to be introduced to people who might benefit from your services. Look for ways to save the company money by becoming their “official” event planner.


    1. Connect with technology providers in the event planning space. This may seem like a far stretch but as companies are trying to differentiate themselves from others, they may want to become a one-stop shop for their customers. If a customer approaches them about software and also finds they need event planning, that company may be in a position to give them your name.


    1. Contact companies with internal event planners and see if they are ever in need of short-term, consultant solutions. For instance, their event planner may be out on maternity leave and you could fill in. They may not think they need that sort of assistance but then a surgery or other temporary work issue comes up and guess who they’re calling?


    1. Sign up for Help a Reporter Out (HARO). This is a network of reporters and writers who are looking for sources for articles. Getting a quote in a major newspaper goes a long way to establishing yourself as an expert in your industry.


    1. Get some press. If you’re doing something press worthy, create a PR bulletin or press release then contact news outlets to see if anyone has an interest in the story. It’s important to know, the press won’t think you landing a big client is newsworthy, but if you can, share the story in a frame that interests them (like event planner gives back to cancer patients through hosting events they missed due to illness), they might just cover it.


    1. Go live on Facebook. This video creation option expands your reach and you’re able to connect with people who may not usually see your content.


    1. Speak at the chamber or other organizations whose audience could be comprised of people who would be interested in hiring an event planner. You most likely won’t be able to pitch your own services but the exposure presents you as an expert. They will likely mention your business in the intro or at the end. Ideally, your contact info would be provided so that people can follow up with questions.


    1. Treat every attendee of every event as a potential client. You never know what connection could have the ability to hire you for the next event.


    1. Don’t give up on leads. If someone contacts you for more information but doesn’t respond when you give it to them, reach out periodically with help and resources. They may still need you but have been too busy to respond.


    1. Search connections of your past clients on LinkedIn that would fit your ideal client profile. Either ask your client for an introduction or reach out directly and mention you’ve worked with X in the past.

      Introverted Ideas:
    2. Rework your LinkedIn profile to detail the types of events you specialize in. If you turn up in searches more often, you’ll get more leads.


    1. Post industry thought leadership pieces.


    1. Rewrite your website to include your story.


    1. Invite people to book their event with you on your email signature.


    1. Create social media profiles on sites that cater to your ideal client. Post actively on these sites with helpful information and not sales messaging.


    1. Run a social media paid ad campaign.


    1. Use Google retargeting to bring visitors back to your website.


    1. Redesign your website with a fresher look.


    1. Create a blog and post to it on a regular basis.


    1. Post to LinkedIn Pulse.


    1. Post to Medium.


    1. Write an ebook, downloadable checklist, and/or a playbook for a successful event. Make it available on your website as a free download.


    1. Create an FAQs page on your website using valuable keywords.


    1. Get technology that helps you understand who has visited your website and where they went. Then create a content strategy based on what you see them doing.


    1. Create an interactive checklist to help people plan different types ofevents and host it on your website.


    1. Start an online event planner community that fits your niche. For instance, companies that host events may need resources to help them do it. Be helpful and when they decide there’s no value in doing it in-house anymore, they’ll think of you.


    1. Guest blog on a site that will be read by your ideal demographic.


    1. Improve your SEO organically or through paid options. Just make sure that you are concentrating on local search if that’s who you work with.


    1. Create a cold email campaign of people who employ event planners in your niche.


    1. Search on social media sites like Twitter, Facebook, and LinkedIn to see who is asking about hiring an event planner.


    1. Create a Google alert or use Mention to find people talking about keywords that matter to you.


    1. Create Pinterest boards as portfolios for your work or to capture your event visions. When people contact you, they have an easy way to see your past events.


    1. Answer event planning questions on Quora. Become a resource for people and they’ll keep you in mind when they need an event planner.


    1. Check out your reviews on review sites. If you have an office, you may have reviews. Make sure you know what’s out there. Respond to everyone who leaves you a review, even if the review is less than stellar.


    1. Ask former clients to leave you a star rating on your business Facebook page.


    1. Share your business content with your friends and family on Facebook. Often people don’t realize what we do. When they know, they may bless you with referrals.


    1. Create multiple levels of service for potential clients. In economic downturns, people may not host as many parties or events. You need to safeguard yourself against these economic ups and downs by creating something even those with small budgets could use. This could be a product like an ebook on how to plan an event on a budget or offering a consultation-only service where you tell them how to do it in a consultative role but are not involved in the actual planning. These low-end budget clients may eventually convert to full-cost paying clients when the economy picks back up. But if they don’t you have found a source of revenue that requires very little effort on your part.


    1. Launch a drip marketing campaign to nurture leads until they are ready to make a decision.


    1. Take up the art of the handwritten note. Use them for thank you’s, introductions, referrals, and more. Your communication is bound to stand out.


    1. Write an article for an industry magazine, one that will be in the hands of your ideal customer.


    1. Create a SlideShare deck. SlideShare has a wide audience. Sharing your content there is another way to position yourself as a thought leader and expert in event planning.


    1. Create a case study of work you’ve done with past clients. Don’t just share how you made them feel but what you did for them from a number’s perspective. Use stats and revenue whenever possible but ensure your client is okay with airing those stats.


    1. Share other’s content. When someone shares your content, you get notified of it. The next thing you do is visit that person’s page or profile. It’s a good way to get them to pay attention to you, if only for a minute.


    1. Along those same lines, comment on their content. This will help you build a relationship with them.


    1. Create a round-up post and include the content from someone you want to build a better relationship with. They’ll appreciate the share.


    1. Give your opinion about a blog post someone else wrote. Don’t be contrary but giving your view (or supporting theirs by adding to it) can help create a relationship between you and the author. When selecting the blog post, it’s best to choose a post written by someone who you would love to have as a client.


    1. Have a business card that stands out. Whether you design it to stand out or it serves another purpose like a USB card or a business card that contains flowers seeds, find a way to stand out from the competition. This is a good idea because potential clients want to know an event planner is creative. A creative card will get their attention and make them believe that you can create a memorable event for them.


    1. Rework your marketing message to better appeal to your ideal client.



In Conclusion

Whether you’re an extroverted networker or one who prefers the quiet of your own thoughts, there are plenty of ways to land new clients. Knowing your ideal client will help you recognize them when you see them. It will also help you understand which tips on this list will help you the most.

Additional Resources on How to Get New Clients and the Business of Events

6 Ways to Find Clients for Your Event Planning Business
21 Bulletproof Ways to Get More Clients
7 Clients Every Event Planner Has
20 Reasons Why Your Event Clients Suck
9 Steps to Gaining Profitable Corporate Event Clients


About The Author
EventMB Team
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Julius Solaris
Editor, Julius Solaris

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