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This is a sponsored post by Monika Memari, Digital Content Manager at ACTIVE Network.
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A lot has changed since the 90’s; the economic climate, technology, and society, to name a few. As a result of these changes, event planning has undergone a radical transformation. In order to account for these changes, we have compiled a guide intended to help serious event organisers take their event from the 90’s to the 2000’s with a few simple but effective techniques.
From 90’s to the 2000’s
Event Planning for the 21st Century – when did it become so complicated?
The nineties was a good decade, a simple decade; you may have been drowning in a sea of event registration forms, but the event cycle was simple! Nowadays you need a team of marketing experts just to manage your twitter feed! The fact is, attendees now demand more from events, they want more choices, a better event experience, more value for money, and more ways to connect.
Give your attendees more than they expect and simplify your event planning journey with ACTIVE Network’s A-Star Event Guide.
The Evolution of Event Planning
There are many articles on the impact of technology on the evolution of event planning. The key to 21st century event planning is to stop thinking of a live event as the destination, and start thinking of it as a journey. No matter what the event, the aim of the journey remains the same: to bring people together with sustained community engagement throughout the event cycle.
It’s All about Engagement
Engaging the right audience is paramount to the success of any event, and technology has given the event organiser ample tools to attract the right audience. Long gone are the days of sending out paper surveys after an event; Facebook, LinkedIn and Twitter have taken over! Social media monitoring or social listening is the new way of engaging with your participants before an event in addition to obtaining post-event feedback. Don’t get left behind, download your copy of the A-Star Event Guide and harness the power of social media to engage with the right audience for your event.
There are many ways to track and monitor discussions about your events. Setting up Google Alerts for specific event names works well in tracking online comments and mentions. Online tools such as Hootsuite and TweetDeck also allow you to track specific hashtags or keywords associated with your event, making user engagement easier and less encumbering for the event planner.
The Mobile Revolution
The PC may not be redundant, but the past decade has given consumers a variety of options when it comes to accessing information; and mobile is the way forward! The smartphone and tablet have become essential tools for the event attendee. For event organisers that are looking for more attendees, increased return on investment, as well as return on engagement; mobile offers the maximum in terms of audience reach, targeting, and real-time communication. Get your event mobile ready in 9 simple steps with ACTIVE Network’s A-Star Event Guide.
21st Century Event Success
Organising your event registration and marketing for maximum effect is no walk in the park. There are so many aspects one must consider when executing each stage of the event planning journey that it’s easy to overlook a few things that could have a dramatic effect on the success of the event. Searching the web for articles and how-to guides to provide expert advice can be a tiresome affair. ACTIVE Network’s A-Star Event Guide combines all the tips and best practice techniques for the modern event planner to bring their event into the 21st Century. Providing a comprehensive step by step guide in increasing audience engagement and boosting event participation, it’s definitely the 2013 must have guide for event planners!
The A-Star Event Guide will provide you with some top tips for creating outstanding events. From planning your event to promoting it, managing registrations and measuring your event success, it will help you get your event up and running in no time.