How to Go From a Good to a Great Event!

In order to take your event from good to great it all boils down to whether or not you have what it takes as an event planner to survive among the sea of event planners out there – and hope you stand out from the pack!

EMB_image_how to go from a good to a great event

Your skills and ability to work collaboratively with a team to operate as a business are critical to excel in the event planning industry. The way you handle challenges, manage relationships, and define goals for each event you plan will ultimately pave a path highlighting the difference between you and an average event planner.

So, how do you plan to take events from good to great? What’s the best way to blow people out of the park and exceed average expectations? Below are a couple of ideas you can start incorporating into your event planning strategy for your next event. See if any make a difference, and if one does, then try another! It’s always worth it to test anything that will take your events from average to amazing!

Embrace Change and Challenges

The world of event planning is constantly evolving, which means as an event planner you have to be on top of new trends, technology enhancements, and have the willingness and stamina to learn and stay on top of everything moving around you. The more you put yourself out there as a planner, and acknowledge what’s new and exciting in the world of event planning, the easier and faster it will be for you to take charge of your events and manage a successful team and event.

As always, there will be lots of challenges that come your way when planning an event, but take those as opportunities to learn and grow. Never be opposed to hear someone else’s opinions or take their advice. Building key relationships and contacts is vital in this industry, so make sure you’re listening to everyone around you, and using their ideas as well as your own (as long as they make sence!). Showing you care and want to learn and grow in this space will only make you shine as an event planner, and serve those around you as the cool event rock star you are.

Step Out of Your Comfort Zone

Take your events to the next level by using what you have learned throughout your event-planning career, and pulling other ideas from industry peers and co-workers into your planning. There’s no better way to make your events shine brighter than ever, than by stepping out from the pack and doing something fun and different. If you have a love for video games or know a lot about a TV show, why not incorporate some cool ideas into a new game or trade show booth for your next event? Un-booths stand out the most, so be sure to add a little spunk when designing booths or event themes! The more interests you have, and your team has combined, the more unique and memorable your events can be!

This also applies beyond vision, to skills. If you or someone on your team has a strong background in painting or photography, use those skills to your advantage when planning an event. Most event planners come to a halt when they see they need a vendor at events, and then scroll through their rolodex to find the perfect person. Why not look around you, and see who in your trusted pack of eventprofs can take on the challenge! There’s nobody better suited to work at an event than those of us who love events!

Love Everything

No matter what, love what you do and the team of people around you. Events can be very challenging to put together. Sometimes you feel like you’re drowning in a sea and can’t come up for air. With the right team in place, this never happens. Love everything around you when planning your event. When everything and everyone comes together, you will see your event go from zero to a thousand faster than you can blink!

Make sure the team you select shares your vision, goals, and values for any event you plan. Put effort into providing care and knowledge into your team members. The last thing you want is for half of your team to get burnt out weeks before the event takes place! Keep them happy, educated, and excited to be working on the event! Give them the tools needed to stay on top of trends, and feel like they are a big part of seeing the event come together from the beginning to the end. Seeing everything flow always feels like magic, and being apart of that feeling is pretty cool!

Take Time For You

Lastly, in order to know your event is going to be a hit, and not a dud, take time for yourself. Every day, maybe a few times throughout the day, go for a walk, get a coffee or tea, have a phone call with someone you love, just do something for YOU. It’s important that every event planner steps back and sees everything from afar from time to time. Don’t forget to breathe. Pull it all in, and realize what an amazing thing you’re doing, and how many people will ultimately succeed from the event you are putting together. It’s a great feeling! The happier you are as the event planner, the happier the event will turn out, and your team will be!

In Conclusion

Turning a good event into a great event takes work. It usually takes more than just the event planner setting goals and timelines, it takes a good, positive team around him or her who are dedicated to making sure the event is an overall success! Remember sometimes ideas fail, and that’s ok. The important thing is to keep trying, and taking that leap to want to stand out from the crowd no matter what!

About The Author
Holly Barker
Holly Barker is a Digital Native with a passion to help shape events and brands through storytelling, creativity and digital magic. She has over 10 years of experience consisting of social media marketing, events and promotional management, digital marketing, and brand development. Follow Holly at @holsk.
Comment Policy Comments
  • Colin Matthes

    Holly, I love what you had to say about stepping out of your comfort zone. The phrase “it’s better to ask for forgiveness than permission” came to my head as I was reading this because sometimes I feel we can be too timid and like we have to stay within the status quo of our events. However, if you just get out and do it, your new attempt can transform your event.

    • holsk

      So true Colin! I like that phrase as well, and when it comes to any type of event it’s important to act now and pay the dues later in order to make sure your event is a success. 🙂

  • Colin Matthes

    Holly, I love what you had to say about stepping out of your comfort zone. The phrase “it’s better to ask for forgiveness than permission” came to my head as I was reading this because sometimes I feel we can be too timid and like we have to stay within the status quo of our events. However, if you just get out and do it, your new attempt can transform your event.

    • holsk

      So true Colin! I like that phrase as well, and when it comes to any type of event it’s important to act now and pay the dues later in order to make sure your event is a success. 🙂

  • Pamela Esbrandt

    Holly – really great points, especially to take time out for you to be your best!. For me – I advise others and am constantly working on stepping up my game so my clients see me as their trusted advisor and NOT an order taker. It is about opportunities to show them new ideas, outside of the box thinking and to even get them out of THEIR comfort zone. It is critical that they see me as the subject matter expert for their meeting needs so they come to me as the plans are in the infancy stage and not after months of internal discussions then they engage a meeting professional!! Following you on Twitter now!!

    • holsk

      Hi Pamela! I couldn’t agree with you more! I work with a great third party group that I trust on all of the events I manage, and I consider them an extension of the team – not a “third party.” It does take a while to get into a groove with vendors and feel them out to see if they agree with you, or what type of ideas they have. After a few shows together it’s a lot easier to have that ongoing trust built, and know they will do everything correctly, even if you can’t be onsite, etc. Great comments here! I’ll find you on Twitter as well!

  • Pamela Esbrandt

    Holly – really great points, especially to take time out for you to be your best!. For me – I advise others and am constantly working on stepping up my game so my clients see me as their trusted advisor and NOT an order taker. It is about opportunities to show them new ideas, outside of the box thinking and to even get them out of THEIR comfort zone. It is critical that they see me as the subject matter expert for their meeting needs so they come to me as the plans are in the infancy stage and not after months of internal discussions then they engage a meeting professional!! Following you on Twitter now!!

    • holsk

      Hi Pamela! I couldn’t agree with you more! I work with a great third party group that I trust on all of the events I manage, and I consider them an extension of the team – not a “third party.” It does take a while to get into a groove with vendors and feel them out to see if they agree with you, or what type of ideas they have. After a few shows together it’s a lot easier to have that ongoing trust built, and know they will do everything correctly, even if you can’t be onsite, etc. Great comments here! I’ll find you on Twitter as well!

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Editor, Julius Solaris

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