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How to Choose a Speaker that will Resonate with your Audience [Video]

By EventMB Studio Team
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In this new video, we talk about how to choose a speaker that will blow your audience away.

How to Choose a Speaker that will Resonate with your Audience [Video]

How To Select The Right Speaker For Your Audience

The last thing in the world you want is for a speaker to get up on stage and put the audience to sleep. So here are 3 essential secrets that you can use to make sure your next speaker blows your audience away.

Jamie Turner is an internationally recognized speaker, author, and CEO who talks about business, digital media, and leadership at events around the globe.

This video is brought to you by Event Manager Blog, the number one resource for event professionals.

If you can't see the video click here.

Video Transcript

How you doing folks? Today I'm going to talk to you about how to choose a speaker that will resonate with your audience.

Welcome to another EventMB video! My name is Jamie Turner, you may have read one of my books or seen me on TV, and I'm super excited that the team at EventMB has asked me to talk to you about choosing a speaker that will blow your audience away.

I'm very fortunate to speak all over the globe and I know how nerve-racking your job can be. You're dealing with logistics, personality conflicts, and clients who are all stressed out. The last thing in the world you want is for a speaker to get up on stage and put the audience to sleep. So I'm going to let you know about three essential secrets that you can use to make sure your next speaker knocks it out of the park for you. Ready? Let's dive in!

Secret Number One: Think Backwards.

What do I mean when I say think backwards? That means get inside the mind of your event audience and work backwards from there to select a speaker. In other words, imagine yourself in the audience and think about what you want to see on the stage. Do you want to be entertained? Do you want to be inspired? If you want to learn new skills when you get inside the mind of your event audience and work backwards from there you're much more likely to find a speaker who resonates with your audience.

Secret Number Two: Don't Worry About Content, Worry About Emotion.

Any professional speaker worth their salt is going to have good content. They've either written books or been on TV or been wildly successful in whatever they do so in the end by the time you've narrowed down your selection to three or four candidates, they're going to have the content you're looking for. So the question is what's going to differentiate a good speaker from a great speaker? Want to know the answer? It's what kind of emotional impact they have in their presentation. In other words, what is the audience going to feel once the speaker has left the stage? Are they going to feel inspired? Sad? Moved to action, happy, connected, motivated? All of those are important emotions and remember, believe it or not, it's more important that the people in the audience feel something than it is for them to learn something. I know that's counter-intuitive, but it's true. It's more important for the people in the audience to feel something than it is for them to learn something.

Secret Number Three: Open Your Eyes.

You'd be surprised how many event planners base their decisions, just on a phone call and a well designed website. But that's the wrong way to go about this. You must watch videos of your speaker candidates before making a decision. Don't base it on a phone call, don't base it on a website. Instead, base it on a video that pops off the computer screen. Now, that's not to say that a phone call and a website aren't important, in fact they are. You shouldn't make a decision until you've had a phone interview and visited their website too, but once you've done those two things, you still need to watch the video. If they can keep your attention from a computer screen, than they'll almost certainly be able to keep the attention of the audience from the stage.

So there you have it, three secrets: think backwards, don't worry about content, instead worry about emotion, and the third: open your eyes. If you take those three secrets and apply them, the next time you're looking for a speaker, you'll be well on your way to success.

One last question for you: what are your secrets to finding a good speaker? If you have one, two, or a hundred secrets, leave them in the comment section below.

My name is Jamie Turner, I'm an author, a TV commentator, and a speaker. If you're interested in learning more about me, just Google Jamie Turner and I'm all over the place.

In the meantime, a special thanks goes out to EventMB, who brought you this video.

Remember to subscribe to EventMB on YouTube and on Facebook, and if you enjoyed this video, give us a thumbs up. Thanks for watching.

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EventMB Studio Team
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