- Tell us the difference between a webcast and a web conference.
My local bakery rocks
Few months ago I remembered reading astonishing news while I studied for my MBA in Australia. A McDonald’s shop was closed after few months of fierce competition from the local bakery. It all happened in Italy and few miles away from where I live. The story got so popular that even the NY Times wrote […]
These feet were made for walking
Picture this. An important conference/meeting. An endless bullet point presentation of obvious things you already know. Boring minutes waisted, but you have to stay there. Maybe your boss forced you to, or maybe you’re there because you are waiting for the big name, which has been wisely scheduled at the end of the day. Or […]
Open sourcing your event. A featured interview with Harrison Owen
It is a great honor for this blog to host Harrison Owen as a part of the featured interviews section. Harrison has worked on virtually every continent with organizations ranging from small villages to large corporations and NGOs. His major concern has been to assist organizations as they negotiate a transforming world. In some cases […]
Tips on Event Marketing
What is the purpose of applying <marketing concepts to events? This post outlines few marketing concepts and applies them to the events context. Several authors have in fact suggested that marketing events helps in reducing risk. I'll investigate on such connection trying to understand if we could benefit from the marketing process in any way.Segmentation […]
Top 10 tips to generate leads with events
Events are a source of revenue and most of the times a concept to sell to interested people. Nevertheless events are widely used as a marketing tool to generate leads. Here are a few tips on how to maximize leads generation for your event. 10. Collect data. The most obvious yet the least adopted practice. […]