How to Leverage Every Channel to Maximize Your Reach

To access EventMB's Privacy Policy & Terms of Use click here
Registration help

Join us for this free webinar presented by EventMB and Hopin.

HOW TO SIGN UP:

  • keyboard_arrow_right Fill out the form on this page access the webinar recording.

If you are joining the webinar live, make sure to save the date and details below:

  • keyboard_arrow_right Tuesday, July 27, 2021 at 12:00pm ET. Add to your calendar
  • keyboard_arrow_right Speed Networking to follow, starting at 1:00pm ET. Meet other attendees in a 1:1 conversation. One minute each. Leave anytime.

Session Summary

With vaccines rolling out and the economy reopening, the temptation for many is to go back to what you know: planning onsite events -- at all costs.

Getting back to business is important, but if we learned anything from the last 16 months, it's that the flexibility and reach potential of virtual is a value we can't just leave on the table. Virtual events and virtual engagement blows through barriers to access, and the proof is in the numbers. According to our last State of the Event Industry research, increased attendance/reach was the most cited benefit of virtual by a margin of almost 30%.

This webinar will show you how you can go back to planning the events you love while maintaining that top-of-funnel reach and engagement with virtual.

On this webinar, you will learn about:

  • keyboard_arrow_right Drive reach through smart marketing tactics and creating options for content consumption
  • keyboard_arrow_right Boost engagement and demand generation for the onsite experience through pre-event campaigns and activations
  • keyboard_arrow_right Create content for the virtual audience that also serves onsite activations so you don't end up duplicating work or designing the same event twice
  • keyboard_arrow_right Maximize the potential for onsite interactivity and participation with programming that lets all audiences in on the action

 

Speaker

  • Anthony Kennada

    Chief Marketing Officer, Hopin

    Anthony Kennada serves as Hopin's chief marketing officer. Kennada has extensive GTM experience building the iconic brands of some of the most notable enterprise software companies in the world. He most recently held the role of chief marketing officer at Front, the leading customer communication company. Prior to Front, Kennada was the founding CMO at Gainsight, where he is credited with creating the customer success software category. During his time at Gainsight, he created the Pulse brand of conferences that host over 5,000 attendees at San Francisco’s Moscone Center every year, as well as thousands of attendees at sister conferences in London and Sydney. Kennada published his marketing playbook at Gainsight with Wiley in 2019 in a book titled Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love.

 

Moderator

  • Miguel Neves

    Editor-in-Chief, EventMB, a Skift brand

    Miguel is EventMB’s Editor-in-Chief and likes to describe himself as a, "curious creator and caring curator of computerized content and a conscious connector of charismatic characters". He lives and breathes the event tech sector and is deeply engaged in the global online community of event professionals. Miguel is a Portuguese soul who built a career in the UK and is now raising a young family in southern Denmark.

     

     

Claim CMP Credits

CMP_PP Program Logo

EventMB is accredited by the Events Industry Council to provide clock hours for webinars. If you are working on your Certified Meeting Professional (CMP) accreditation and want to earn CEs, you can add one clock hour by attending this webinar.

This webinar qualifies for 1 credit under the Strategic Planning category.

How to receive CE credits: You must self-report your attendance using the webinar registration confirmation email you receive in your inbox. The email you use to sign up for the webinar MUST be the same as your EIC registration.

For more information about the CMP credential or CMP Preferred Provider Program, please visit www.eventscouncil.org.

View our past webinars here.

Disclosure: Our webinars are co-branded, paid-for initiatives. To learn about how to sponsor a webinar series get in touch via our advertising page.

Registration issues FAQ

  • Browser support

    The registration form works at best with the latest versions of the most common browsers:
    Google Chrome, v.80
    Microsoft Edge, v.80
    Mozilla Firefox, v.74
    Safari, v.13

  • The message "Please complete all required fields." appears even if I've filled all fields
    Scenario 1

    This may happen with old versions of browsers not compatible with our invisible recaptcha or not correctly showing the registration terms that should appear after selecting the country.
    Please refer to the first point "Browser support" in order to solve the issue.

    Scenario 2

    Some autocomplete extensions may create problems with the country field selection.
    You can solve the issue:
    - deactivating the autocomplete extension
    - manually filling the form
    - manually selecting the country in the select field
    If successfull you should be able to view the Terms section right under the country field.

  • The submit button doesn't work

    This may happen with old versions of browsers not compatible with our invisible recaptcha or not correctly showing the registration terms that should appear after selecting the country. Please refer to the first point “Browser support” in order to solve the issue.

  • I didn’t receive the confirmation email
    Scenario 1

    According to the type of registration, Webinar or Report, you should receive a confirmation from no-reply @ zoom.us or contact @ eventmanagerblog.com
    Some minutes are needed in order for our system to send the email.
    If it didn't happen please follow these instructions based on your email manager

    Gmail:
    Select More
    Select Spam
    Search for no-reply @ zoom.us or contact @ eventmanagerblog.com
    Note: For Gmail you can also search all mail folders, by selecting All Mail under More, then searching for no-reply @ zoom.us or contact @ eventmanagerblog.com

    Outlook:
    Select Junk Mail.
    Search for no-reply @ zoom.us or contact @ eventmanagerblog.com

    Yahoo:
    Select Spam.
    Search for no-reply @ zoom.us or contact @ eventmanagerblog.com

    If you can’t find your email there are chances that your mail system/network blocks the email coming from no-reply @ zoom.us or contact @ eventmanagerblog.com
    In this case, please ask to your system administrator to allow those emails.

    Scenario 2

    If you previously unsubscribed from our newsletter, our system will no be able to send you newsletters or updates even if you register to our webinars or reports.
    To solve that, please follow these steps:
    - look in your email account for a previous email sent by EventMB (contact @ eventmanagerblog.com )
    - in the footer you’ll find the the email preferences link. Click on it.
    - In the next page you’ll find a list of all the EventMB communication preferences
    - Select
    EventMB CMP
    EventMB Event
    EventMB Newsletter
    EventMB Report
    EventMB Webinar
    and click on the “Update Email Preferences” button at the bottom of the list
    - After this process you’ll unsubscription will be cancelled and you’ll be able to register to your preferred webinar or report

  • I received the confirmation email but the download link doesn't work

    Some networks may inhibit downloads of files coming from external sources.
    Please try again using a different network.

  • I am unable to see the recording of the webinar

    Please click on the link from a desktop computer as the recording is not available on mobile devices.

Subscribe

The Top News & Research in your Inbox

SUBSCRIBE