Managing the Virtual Experience

Elevate Your Virtual Events to Experiences

Managing the Virtual Experience

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Execute engaging and memorable virtual events

Tips on everything from keeping your audience's attention to pricing and marketing your virtual event


14 industry leaders sharing insights and predictions for 2020


The best strategies for keeping virtual audiences glued to their seats


2200 participants weigh in on the events recovery timeline

chapter details

What You'll Find Inside

Practical Experience
A first-hand account of innovative engagement strategies at work
Actionable Advice
14 of the industry's best and brightest share their best practices for navigating virtual events
Business Sense
A thoughtful discussion of the business of virtual events from pricing to strategy
Managing the Virtual Experience
14 Industry leaders interviewed
2200 Participants surveyed on the recovery timeline and other interesting topics
36 Burning questions answered


The Authors

Founder and Editor in Chief, EventMB

Joseph Pine
Co-founder, Strategic Horizons LLP - author The Experience Economy
B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He co-founded Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. His published work includes The Experience Economy: Competing for Customer Time, Attention, and Money and The Experience Economy: Work Is Theatre & Every Business a Stage, which deals with a shift from goods and services to experiences – memorable events that engage each customer in an inherently personal way.

Stuart Frank
Director of Strategic Events Asia Pacific, Salesforce
Stuart is Director of Strategic Events Asia Pacific at Salesforce - where he leads event programs that reflect the brand and core values of one of the world's most innovative companies - including the annual Salesforce World Tour, and regional roadshows throughout Australia, New Zealand, Asia & India.
With over 25 years of experience in event production and marketing, and with a passion for technology, Stuart's background includes a broad spectrum of business to business and business to consumer events for some of the world's largest technology companies including Microsoft, Dell and Salesforce.

Corey McCarthy
Chief Marketing Officer, Socio
Corey McCarthy has more than twenty years’ experience in media and tech. As Socio’s Chief Marketing Officer, Corey and her team bring event organizers impactful tech and thought leadership that truly delivers success. In her former life, Corey ran a portfolio brand for Penton Media, and has extensive insights into all facets of the event, digital media, and publishing businesses.

Ruud Janssen
Ruud Janssen, CMM, DES (1970) is an international speaker, facilitator and designer of high stakes conferences & events. He is the Author of the Event Design Handbook, the EventCanvas™️ and co-founder of Event Design Collective ( ). He helps organisations innovate by thinking differently based on functional, social and technological advancements using business and event model innovation.

Victoria Matey
Co-founder, Matey Events
Victoria Matey co-founded Matey Events, a business events consultancy, where she uses over 15 years of international business events experience to provide external perspective and ideas on event strategy and content as well as training on how to apply psychology and behavioral science findings to create memorable and engaging experiences. She has been awarded the Ford Foundation IFP Fellowship (2009), IFP Alumni Award (2018), and named in the Top100 Smart Women in Meetings by Smart Meetings and a 2018 ChangeMaker by MeetingsNet.

Jelmer van Ast
CEO & Founder, Conference Compass
Jelmer van Ast is the CEO and Founder of Conference Compass, a pioneer of event apps since 2009, whose apps were used at 250 conferences last year. Jelmer holds a PhD in Artificial Intelligence and knows first-hand what it takes to publish scientific research and deliver engaging presentations. Combining his academic roots with over 10 years of experience building an event tech company, he and his team enable associations and meeting planners to unite their communities around conferences, whether they join the event virtually or in-person.

Elena Clowes
Creative Events Producer
With 8+ years experience, Elena is a Creative Event Producer currently based in London. She works on projects across the world from creative pitch stage through to final delivery with a variety of clients - including global tech and beauty brands.

Trey Smith
Vice President of Events, SimplerMedia
A certified meeting professional (CMP) with over 16 years of experience in the strategic design, delivery and execution of industry-leading B2B events, Trey currently oversees Simpler Media Group’s executive-level conferences and online events, including Digital Workplace Experience (DWX) and DX Summit.
Prior to joining SMG, Trey was instrumental in launching and growing an extensive portfolio of in-person and online events at Human Capital Media. His portfolio included 10+ online events and 90+ webinars. In addition to directing the company’s overall event production strategy, he held P&L responsibility across all in-person and online events.

Keneisha Williams
Event Planning Professional
Keneisha Williams is an event planning professional with nearly 10 years of experience in both the corporate and not-for-profit events. Her repertoire includes conferences, roadshows, festivals, workshops, hack-a-thons, seminars, meetings, trade shows, town halls, pop-ups, fundraisers, fashion shows, and virtual meetings.
Williams founded and managed SHESOFAB, a company that empowered women through events and online content from 2010 to 2015, and this year, she is working on a marketing events hub to socially strengthen through wellness and personal development initiatives.

Tahira Endean, CMP, DES, CED
Head of Events, SITE global
Author, Intentional Event Design, Our Professional Opportunity Tahira is a Special Event Planning and Sustainable Event Management instructor at BCIT (British Columbia Institute of Technology), and is passionate about intentional event design, neuroscience, and the integration of now ubiquitous technology to enhance the human experience at events and design the most relevant incentive, meeting, and event environments. She has been recognized as a Top 20 Trendsetter by MeetingsToday (2018) and honored as MPI BC Chapter Mentor of the Year. She contributed to the 9th edition of the CIC Manual, which provides the framework for CMP studies around the globe at industry conferences and events.

Jill Anonson
Strategy Advisor, ITA Group
Jill Anonson has over 20 years of diverse experience in event management, incentive travel and sales strategy, and serves as the Events Strategy Advisor at ITA Group. Focused on continuous improvement and challenging standards, she is passionate about helping brands engage their audience and achieve their goals through events. She is a Certified Engagement Practitioner, and certified through Pragmatic Marketing.

Angie Ahrens, CMP
Vice President, Operations at Leadercast
As a certified meeting professional, Angie oversees all content and events at content leadership platform Leadercast. Through webinars, podcasts, blogs, digital media, and the live events, Angie has produced experiences and content for the leadership community across many platforms. Prior to joining Leadercast, Angie served as the senior director of Connect Meetings. She also serves on multiple city advisory boards for convention visitor bureaus, the Women's Advisory Board for Meeting Professionals International (MPI) and on the Sustainability Committee for the Events Industry Council (EIC).

Christopher Gerhart
President, Crescent Event Productions
Chris has been at the forefront of virtual events since 2015 (long before COVID-19). He and his team have built a bespoke virtual event platform, to support his customers pivot to fully virtual and interactive events during this tumultuous time, which has been used by some of the leading names and associations in the online space. This platform has helped his clients reach almost 200% more attendees and increase revenue by 140%.

Lara McCulloch
Brand Positioning Strategist
Lara is an award winning, results-driven brand positioning expert with over 25 years as a Business Growth Consultant. She’s advised big multinationals like Johnson & Johnson, Kraft, Shell and Unilever as well as SMBs around the globe. Lara is the founder of Eventprofs, creator of the top-rated business podcast, Start Some Shift, keynote speaker and workshop facilitator, recipient of Connect Magazine's Top 40 under 40, Rejuvenate Magazine's Top 40 under 40, BizBash’s Event Industry Innovator, CEIA Spirit of the Industry Award and ILEA Toronto Dedication & Leadership Awards.

Dylan Monorchio
Deputy Editor, EventMB
Dylan started his journey in an event tech support team, where his role evolved to encompass marketing and educational resource development. Eight years later, Dylan produces a range of educational and hot-topic content for event professionals as EventMB's Deputy Editor.

Ronnie Higgins
Former Sr. Content Strategist, Eventbrite
Over the last four years, Ronnie worked at Eventbrite, helping event creators around the world improve their live experiences and connect with one another. Born and raised in New Orleans, there’s nothing he enjoys more than helping people get together—whether it’s for a festival, class, or a city-wide party like Mardi Gras.


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