The New Playbook for In-Person Events: Enhancing the Experience while Managing Risk

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Join us for this free webinar presented by EventMB and Socio


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Session Summary

As event organizers plan their next event season, returning to, or re-imagining the in-person event format is a hot topic. Should I host an in-person event? Are attendees ready and what are their expectations?  How can I take advantage of the great engagement of in-person events but access the same metrics as for my virtual events? Should I go hybrid? How do I manage the risks involved?

Join us on August 24th as we discuss the advantages of creating a hybrid events program that captures the best of virtual and in-person events.  We’re showcasing successful in-person and hybrid events from Socio customers, plus event AV experts Meeting Tomorrow, about the new trends in in-person and hybrid event production.

On this webinar, you will learn:

  • keyboard_arrow_right What has changed for in-person events and what you need to be aware of as you plan for your next event
  • keyboard_arrow_right What the future of events looks like, including the latest event trends and how to manage risk
  • keyboard_arrow_right How event hosts are using best practices from their virtual events to build successful in-person events
  • keyboard_arrow_right New ways to use event apps & features to boost engagement, including polls, games, and pre/post-event activities



  • Andrew Pearson

    CMO, Socio

    Andrew Pearson is a seasoned technology marketing leader, event planner & entrepreneur, with 20 years experience with & passion for events of all kinds! Andrew is Socio’s Chief Marketing Officer, and has served as CMO or head-of-marketing for six other software companies over his career. Andrew has an MBA from UNC Kenan-Flagler Business School, with a focus on entrepreneurship & marketing. Andrew has been an event organizer, sponsor, host, exhibitor or speaker at over 1000 in-person, hybrid and virtual events. Some of his favorites are SxSW (South by Southwest), Hubspot Inbound, and partner dancing events, where he practices his favorite hobby!


  • Melissa Jones Clark

    Director, National Accounts & Brand Experience, Meeting Tomorrow

    Melissa Jones Clark oversees the experience that newcomers, long standing clients, and everyone in between has with the Meeting Tomorrow brand. With over a decade of experience in the events industry, she is passionate about the impact events can have inspiring, educating, and bringing together people across every industry that exists. Ask her about why she loves the inclusivity of virtual & hybrid events, her favorite super-creative formats, and the best thrifting spots in Chicago.



  • Tina Woodruff

    Founder & Owner, ProPlanit

    Tina Halpain is a seasoned event planner with over 25 years’ experience and has been the Founder and Owner of ProPlanit for the last 15 years. She has grown ProPlanit to a viable business that started in her dining room 15 years ago. Tina strives to “Always do what is expected plus more” in her personal and professional life. She has built ProPlanit with these tenants in place and strives on the unexpected positive experience and over exceeding customer expectations. Her customers become her friends as she prides herself on being a true partner with clients like M&M MARS, AT&T, United Auto Credit and many others. Tina resides in McKinney, Texas and is actively involved in her church, One Community Church in Plano, TX. She has 2 nieces, a great-nephew and step-daughter that are her whole world, and 2 labradoodles that make her smile daily. If you know Tina, you know she has a big heart and loves to entertain and help others…that is her life’s mission that she has turned into a business.


  • Miguel Neves

    Editor-in-Chief, EventMB, a Skift brand

    Miguel is EventMB’s Editor-in-Chief and likes to describe himself as a, "curious creator and caring curator of computerized content and a conscious connector of charismatic characters". He lives and breathes the event tech sector and is deeply engaged in the global online community of event professionals. Miguel is a Portuguese soul who built a career in the UK and is now raising a young family in southern Denmark.



Claim CMP Credits

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EventMB is accredited by the Events Industry Council to provide clock hours for webinars. If you are working on your Certified Meeting Professional (CMP) accreditation and want to earn CEs, you can add one clock hour by attending this webinar.

This webinar qualifies for 1 credit under the Strategic Planning category.

How to receive CE credits: You must self-report your attendance using the webinar registration confirmation email you receive in your inbox. The email you use to sign up for the webinar MUST be the same as your EIC registration.

For more information about the CMP credential or CMP Preferred Provider Program, please visit

View our past webinars here.

Disclosure: Our webinars are co-branded, paid-for initiatives. To learn about how to sponsor a webinar series get in touch via our advertising page.

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