Pivot to Virtual 2020

Your guide to successful virtual events in 2020

Pivot to Virtual 2020

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Discover the potential of virtual events

Best practices for live streaming, marketing, and monetizing virtual events


A snapshot of the industry according to 2,500 participants


Event tech leaders cover everything from live stream production to gamification


Over 50 tools to help you plan online events and engage with a virtual audience

chapter details

What You'll find Inside

Industry Snapshot
How prepared are we to pivot to virtual? We surveyed 2,500 participants during our online event to find out.
Best Practices
Leaders in event technology and digital marketing share tips and best practices
Tool Gallary
Check out over 50 tech tools to help you take your event online
Pivot to Virtual 2020
12 Event industry leaders interviewed
50+ Virtual event tech tools featured
2,500 Participants surveyed


The Authors

Founder and Editor in Chief, EventMB

Deputy Editor, EventMB
Dylan started his journey in an event tech support team, where his role evolved to encompass marketing and educational resource development. Today, as EventMB's Deputy Editor, Dylan produces a range of educational and hot-topic content for event professionals.

Crisis Communication Expert
Heralded as a crisis communications expert, by the Wall Street Journal Adele Cehrs has worked with high-profile clients like Vice President Joe Biden, the CEO of Lockheed Martin Marillyn Hewson and the owner of the Washington Monumental Sports Ted Leonsis. She has also spoken at the United Nations and her talk was broadcasted on United Nations Television and translated into eight languages. She is the author of the book: Spike Your Brand ROI: How to Maximize Results.

Crisis Communication Expert
Former FBI hostage negotiator and special agent, Chip Massey is a partner at the When and How Agency and helps companies like Goldman Sachs, MetLife. He has worked with the CIA to track down spies, lead high-profile criminal cases, and counter-terrorism investigations. Worked extensively in crisis situations, international kidnappings and fugitive apprehensions. As a business leader, Massey has worked with start-ups, corporations and nonprofit leaders on crisis situations, high-stakes negotiations and advanced interview techniques.

Vice President, Digital at PSAV
With a background in Information Technology, Brent has spent the past fifteen years bringing technology solutions to the meetings industry. Brent and the Digital team created PSAV’s digital solutions such as Content Management Systems, Audience Engagement Systems, Virtual Event Solutions, Digital Signs, and Mobile Solutions. More recently, following the acquisition of Concise, the Concise and Digital teams were merged to combine technology solutions and build new event solutions. Brent has been with PSAV since 2009. He was brought on board because of his proven track record of providing clients with creative and valuable technology solutions.

President & CEO, Apple Box LLC
Taylor Estes is an event production enthusiast and entrepreneur, helping companies drive business results using events as a catalyst. With over 15 years of industry experience, Taylor uses a balance of skills, both technical and creative to deliver events that matter, knowing that authentic human connection matters most. Taylor is Co-Founder / CEO of Apple Box, a boutique event production agency based in Atlanta, offering consultation, experience design and production management for live events. True collaboration from concept to completion using a high-tech toolbox. That’s Apple Box.

Co-Founder & Head of Production at Apple Box LLC
Joseph Estes is an event producer with a background in creative design, technical direction and project management. He is wired to serve people and solve problems. With 13 years of industry experience, Joseph has always prioritized relationships and has developed a broad network of experts that he relies on for deep insights and innovative solutions to the toughest live event challenges.... and as we all know, there are plenty of them.

Founder and CEO, Glisser
Mike is the Founder and CEO of Glisser, award winning audience engagement software. Prior to forming Glisser, Mike was a Chief Marketing Officer working in the telecoms and financial services industries, where he was responsible for multi-million dollar budgets with a significant weighting towards client and employee events. Most recently Mike was at Octopus Investments, a London fund manager and venture capital company, where he helped grow assets under management from £500m to £4 billion in five years. Octopus ran over 200 events each year, yet by streamlining the meeting design approach and deploying technology and resources effectively, employed just one Events Planner.

MD, Gallus Events
William ran his first paid for online event in 2005 "controversially" charging the same price for the online as the physical event. William now runs Europe's largest online training and virtual events business for executive assistants, Practically Perfect PA. As an organiser and business strategist, William is a firm believer in the role that virtual has in replacing revenue from physical events.


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