Holly Barker

As an event planner there are ways to do things in the correct way and things you should never do. Here is the unwritten event etiquette rules every good eventprof should follow. Event etiquette is important to ensure you do not overstep your boundaries or get a reputation for being unprofessional. Below are a few […]

Event planners get to work with some really amazing event clients, and some really crazy clients! At the end of the day, it’s what makes event planning fun and keeps you on your toes. Here are 7 clients every eventprof will be able to identify. As an event planner, you have probably started to notice […]

Evening events at conferences and trade shows sometimes get a bad reputation from attendees. Below are a few reasons why evening events matter.   As event planners sometimes we question whether holding an evening event is really essential and the right thing to do. Clients want to know whether the extra budget can be justified. […]

Dressing for success as an event planner can be challenging. Long, active work days need you to keep moving quickly, and always be prepared for the unexpected! You need to have your essential go-to outfits that are made for comfort and convenience. Here are some tips to consider when selecting outfits to style yourself. You […]

Event managers are constantly being held accountable for those pesky numbers - you know, the return on investment for every event they manage. How many exhibitors are lined up for the event, how many well-known speakers, and how many companies paid additional dollars for a bigger, better sponsorship package? These are all common questions causing increased caffeine intake by every event manager today!

The way people visit and experience trade shows today has changed dramatically from just a year ago. It used to be all about giveaways, networking, finding out who's speaking, and what parties are the best to attend. Trade shows have outgrown most of these areas, and event managers have tweaked them in ways that force attendees to pay attention, gain knowledge, and be proactive in participation. So, what are the latest and greatest trends seen at trade shows today?

What’s your favorite part about attending trade shows? For many, if they are honest, it is collecting giveaways to take home. Event swag has manifested into a world of awesomeness over the last few years. So what do you need to think about for the winning formula?

It’s the event manager’s job to ensure every vendor contracted for an event is capable to get the job done - not only complete the job, but most importantly to get it done on time, within budget and have a backup plan in case issues arise. Here’s how to find the best vendors in the events space.

Face-to-face events are still the most common, popular and biggest producers of ROI for companies today. The most critical factor that keeps events bringing in leads and revenue is the alignment of sales and marketing within a company.

As an event planner, you want and need to constantly stay on top of trends, and keep ideas fresh and creative in order to stand out from the crowd. Here are a few ways you can take your event planning skills up a notch to beat your event competition and look like a rockstar planner.