James Morgan PhD CSEP has been marketing and producing events since 1989. He is the Founder of Event Tech Lab, a partnership community for event technology start-ups, developers, event professionals and investors. He is also the Chair of the International Special Events Society for the EMEA region and a Senior Lecturer in Tourism and Events at the University of Westminster, London. As a respected speaker and industry commentator, James has judged industry awards internationally and is passionate about educating the event professionals of the future. He takes an avid interest in promoting quality standards and professionalism in the events industry. James has a PhD in cultural regeneration and is a Certified Special Events Professional. Event Tech Lab is a partnership community that has the development and promotion of event technology at its heart. The lab engages with start-ups, developers, event professionals and investors, globally. The lab assists start-ups to grow their user base and visibility in the busy event technology market place. Event Tech Lab creates new networks and collaborates with stakeholders through regular events.