Voted the most influential person in the UK event industry over the last 3 years, an industry worth £39 billion to the UK economy. Kevin Jackson has been making his influence felt for over twenty years. He’s been a significant player with some of the world’s most respected marketing services groups, including Interpublic, Grey and Saatchi. He’s also worked closely with a vast range of brands, from Adidas to Zumba. Having explored every discipline within the marketing mix, Kevin has a rare understanding of every conceivable touchpoint between a brand and its most valuable audiences. His passion and enthusiasm for driving engagement, participation and action, means that his work focuses on delivering memorable, meaningful brand experiences. This he demonstrates as President of ISES UK and as Director of Ideas and Innovation at his own growth agency, The Experience is The Marketing. Kevin’s rules for this are simple: “Treat people as people, entertain them, educate them, connect them with each other – and be useful in their lives.” Whether the audience comprises consumers, businesses or employees, no one is exempt from his belief in the power of engagement.