Michael Chidzey, marketing director of leading events agency Chillisauce, which organise thousands of activities and experiences for groups and companies across Europe every year. Over the past eight years he has seen the company grow from 20 people to more than a hundred - now sending 140’000 groups of friends on memorable weekends away and organise over 700 corporate events a year. Michael specialises in digital marketing combined with traditional PR and eye-catching stunts, delivering campaigns that earn widespread attention. These have included building the biggest bra on the planet and installing it on ITV's South Bank tower before selling it on eBay for charity, opening up the Big Brother House for parties and events, and putting together the first ever British team for Germany's infamous Naked Sledding World Championship. Michael also founded industry-focused website eventjuice, and lectures in event marketing at London Metropolitan University, City University, University East London, and Coventry University.