Michelle Bruno

Virtual reality has been a topic of discussion in the event industry for a while. With the popularity of the Second Life platform years ago, a few technology developers ventured into the virtual event space with products based on similar principles, but most failed to achieve widespread adoption. Today, the talk is different and VR […]

There is some debate about how to define the Sharing Economy. To some, it describes the peer-to-peer sharing or buying of goods and services. To others, it is the term for earning money on underutilized assets. By either definition, there are very good reasons for the event industry to pay attention to this growing movement. […]

It’s safe to say that all software, all the tools needed to build the software, and even all the physical resources (servers, operating systems, connectivity) required to operate the aforementioned software and tools are moving to the cloud. It is now technically possible to create a single platform that allows event planners to perform virtually […]

Attendees are busy. They have a tendency not to put a lot of thought into registering for an event. If the fields aren’t required, they’re usually skipped. Event organizers have turned to social logins to get at the rich, personal data locked inside registrants’ social media platforms without burdening them too much. But there are […]

Both types of attendee data – self-reported and behavioral – are required to obtain a 360-degree understanding of attendees. A complete and comprehensive profile of individuals enables organizers to design the marketing and programming of the event around their interests and preferences. The range of technologies available to monitor actual attendee behavior is increasing. In […]

Chiefmartec.com’s inaugural “Stackies” awards help to explain technology stacks. The competition invited marketers to submit a “single-slide diagram” of all the different marketing software products used in their work. Entries revealed a variety of approaches for visualizing the technologies: by marketing function, buyer’s journey, systems architecture, and data flow. Recently, some thought leaders in the […]