Patti J. Shock, CPCE, is the Academic Consultant forThe International School of Hospitality(TISOH). She holds the rank of Professor Emeritus after 25 years at the Harrah College of Hospitality at the University of Nevada, Las Vegas. She also teachesonline forFlorida International University and Kennesaw State University. She has written anumber of booksand is a frequent speaker at industry events. Follow @pattishock on Twitter.