KiKi L’Italien

Think SEO isn’t sexy? Think again. Arguably, there is nothing more seductive to event planners than the successful launch and online elation surrounding their events. Good SEO can do that for them. Here is what you need to know. Search Engine Optimization (SEO) doesn’t often get as much attention as social media does when it […]

Even if you prefer analog over digital, you are probably aware of some massive developments happening in event social media lately. Over the past couple of months, longstanding social media giants like Facebook and Twitter have announced huge changes in algorithms and features while some newer social media tools have delighted users with massive growth […]

1. Looking Bad Have you ever said something and regretted it later? Traditional marketing provides ample opportunity for editing and review, allowing time for crafting a message and refining it so that it is as accurate, agreeable, and effective for its target audience. Social media communication often happens so quickly that it is difficult to […]

1. Is live streaming a fad? Live streaming is not a fad. According to a report by Cisco, by 2019 video will account for 80 percent of global internet traffic. And after Facebook’s love of all things video in 2015 (just look at their algorithm’s preference for video content and their staggered release of Facebook […]