The State of the Event Industry

A research-backed plan for venturing into uncertain times ahead

The State of the Event Industry

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What do events look like in 2020 and beyond?

1,700 participant-backed research offers a snapshot of where the industry is and its trajectory.


Dive into the industry data from our most recent survey

Expert insights

Industry leaders offer insights and analysis on hot topics

Recovery forecasting

The latest data on when eventprofs expect to get back to business

chapter details

What You'll Find Inside

1,700 eventprofs surveyed on the industry's most burning questions
A comparative analysis of the industry over the last 6 months
An in-depth look at next year's challenges and opportunities
The State of the Event Industry
4 Industry leaders
30+ Data points
1,700 Research participants


The Authors

Julius Solaris
Founder and Editor in Chief, EventMB

Corey McCarthy
CMO, Socio

Corey McCarthy has more than twenty years of experience in media and tech. As Socio’s Chief Marketing Officer, Corey and her team bring event organizers impactful tech and thought leadership that truly delivers success.

In her former life, Corey ran a portfolio brand for Penton Media, and has extensive insights into all facets of the event, digital media, and publishing businesses.

Sabrina Meyers
Co-Founder, Two Social Media Chicks

Sabrina Meyers is an independent event planner and founder of Hot Hospitality Exchange, her brand and platform where she creates visual content from a MICE and event planner's perspective mainly on Instagram, YouTube and LinkedIn as well as Facebook and Twitter. She’s also co-founder of newly launched social media creative agency, Two Social Media Chicks which consults with clients in the events, hospitality and lifestyle on social media content creation, coaching, marketing and strategy. She’s a very active voice in the global events community and a big believer in creative collaboration and all things #eventprofs related!

Nick Borelli
President/ Strategist, Borelli Strategies

Nick Borelli’s consultancy, Borelli Strategies, focuses on marketing solutions for events and event companies. He is an international speaker and has been a member and volunteer with numerous event industry associations. He is also the marketing chair of the event industry non-profit, The SEARCH Foundation.

Nick has been named a Changemaker by MeetingsNet, awarded International Volunteer of the Year by International Live Events Association, and has won numerous marketing awards. He has served as an advisor and ambassador for associations, conferences, technology companies and numerous event suppliers. Nick is obsessed with telling stories that change behaviors.


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