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5 Steps for Developing a Successful Event Team

By Kelli White

Is your event team ready to provide high-quality events? Your job as the event manager is to make sure the team is properly prepared!

Being part of an awesome event team, not only makes the event more successful, but provides a fun and enjoyable work atmosphere. The five tips below are guidelines for ensuring a team of any size is set up to enjoy their work, while properly executing fantastic events.

5 Steps for Developing a Successful Event Team

1. Hire the Right People

This step comes first on our list because finding the right people can sometimes be a challenge, but it will make or break the success of your events and your company. Even if you have a volunteer team assisting at your event, you need people who can come together and elevate the work you are striving to accomplish.

Finding and building a team that is right for your business or event takes time, but truly successful events rely on a competent and cohesive staff. Building your dream team can be done, but it takes focus and experience. Work on growing a team that collaborates well and has fun on the job! Creating a positive staff culture will bode well for you and your event.


2. Communication is Key

Poor communication can take down an event in a jiffy. If you and your team aren’t on the same page about certain aspects of the day, chaos is sure to ensue.

Start and finish each event day with a quick staff meeting to refresh everyone’s memory on the event and each person’s specific responsibilities. This will help your staff to see the big picture and ensure everything is covered.

Undoubtedly plans will shift and change throughout the day, so take the time to let your staff know any pertinent changes. Using tools like two-way radios can also aid in communication throughout large venues. Having a quick line of communication to your entire team is very valuable. Often times cell phones can suffice, but be sure your team has the phone volume on and is ready to answer when someone calls!

3. Provide Praise and Feedback

When you have a wonderful event team, you should be sure to let them know how much you recognize their hard work! A simple thank you or time spent highlighting the tasks they accomplished can go a long way in making your team feel valued and appreciated.

Nothing is worse than putting in a grueling day at an event and working your tail off, only to be greeted at the end of the day by negativity. Constructive feedback on what could be done differently is always something teams should discuss, but be sure to approach your feedback in a fairly positive way.

If you hire the right people, odds are they are trying their best to make every aspect of the event a success. Sometimes things go wrong. As a good manager you must discuss them, but then you should move on in a positive way towards your future success.

4. Collaborate on Ideas

Teamwork can be really fun in event management, especially when you get to dream big and come up with exciting ideas! Take time to brainstorm as a group and initially do your best to embrace any and all ideas.

Sometimes a crazy, off the wall thought can develop into something very exciting and innovative. Attendees like seeing new and fresh ideas, so encourage your team to think outside the box to make your events shine!

As the leader you may think your ideas should reign supreme, but seeing the event through a new set of eyes can often times make your initial concept even more successful. Young or novice event planners may not have years of experience under their belt, but they can see your event from a perspective that might be closer to that of an attendee. Use this to your advantage! Ask questions, collaborate and listen to the feedback of your team.

5. Share your Success

Successful events always have a great leader running the show and calling the shots, but the team behind them is what elevates the leader towards success. When you or your company receive accolades for a job well done, be sure everyone knows they are playing a role in these accomplishments.

Small things like a handwritten note to your team following a successful event, or an end of the year celebration when you have a wonderful year of business, will truly show your team how much you appreciate the dedication they show to the company.

In Conclusion

People enjoy working on fun, collaborative and hard-working teams. Strive to do your best at building a quality culture for your staff that evolves around, praise, feedback and communication. Over time, your team will develop into a cohesive unit if you can keep the tips above top of mind. Through utilizing these steps you will become a more successful leader and your team will want to work harder for you because of it.

about the author

Kelli White
Kelli White has 10 years experience in event management, creative marketing, volunteer coordination and non-profit fundraising. You can follow her at @kellimwhite.
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