Articles tagged “event marketing”

With some planning and creativity, planners can turn Instagram into a powerful marketing tool for events of all kinds.

New research from Swoogo reveals that organizations have yet to fully integrate event technologies, hampering their ability to prove ROI for their meetings and events.

Predicting the future of the meetings industry is tough, but we do it every year. As we look back at 2024, here's our honest look at what we got right, what we got wrong, and what's still percolating.

Marketing should never make people feel marketed to. They should feel like you are providing value and they want to be a part of that.

An estimated 21% of legitimate permission-based emails end up in the spam folder. How can you keep yours from doing the same?

Last month saw plenty of AI-related event tech news. But it wasn't all about AI, integrations and customizable event website builders also made the cut.

Tourism New Zealand is taking a novel approach to leveraging the power of social media to attract more event delegates to the destination.

The event tech sector has been busy in January. If you want to stay up-to-date on the latest news, you've come to the right place.

Using AI to help with event marketing is becoming standard practice. However, the results are surprising compared to a fully human approach.

Here’s a look at meeting planning trends that have passed and those that are being embraced with the arrival of a new year.