Articles tagged “event marketing”

Vendelux's Event ROI Index is a bold attempt to inject scientific rigor into the often-ambiguous world of measuring event return on investment. While the initiative is commendable, the question persists: can an algorithm truly capture the ROI of a handshake?

The old tunnel-vision focus on the traditional sales funnel is now too narrow. It’s time to reframe the exhibition experience as a force that can push the marketing flywheel faster. Find out how the right show floor strategy can help companies connect with new customers, nurture existing ones, and accelerate growth.

Events have increased in popularity as a marketing channel to help businesses engage with their target audiences, create brand awareness, build customer loyalty, and generate leads, according to a recent Bizzabo report. 

Using influencer marketing to promote events doesn't have to involve celebrities. These tools help turn speakers into the influencers that they are.

AI-powered editing tools can now repurpose event videos to create channel-specific content at scale. The latest platforms promise to save resources and deliver video content that delivers tangible results.

With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Those who delay in embracing this technology will be left behind.

Younger, more savvy meeting attendees expect gatherings to be integrated, forward-thinking and evolved. 

Generative AI is set to revolutionize event marketing. This native integration with event management platform InEvent is the next step towards AI-written copy becoming commonplace across business events.

New research suggests that event marketers are looking to increase the number of small events they run. They are counting on event technology to help with streamlining and replicating small events that deliver results.

With competition for in-person events increasing, it's never been more vital to get your marketing campaign right. One surefire way to amplify your event buzz is by choosing a trending destination, such as Phoenix — soon to be host of the 2023 Super Bowl. Here are four ways this "it" factor can make your attendance numbers go the extra mile.