Intentional meeting design has emerged as a growing trend since the pandemic changed everything about our industry. Here are five areas where meeting planners can apply intentionality to build better, more meaningful events.
Creating Connections Consciously
Thuy Diep, senior meeting planner at CWT Meetings & Events, is all about pushing the boundaries of designing memorable experiences that alter participant behaviors. She makes the most of her can-do attitude to constantly find ways to create a positive impact on the meetings industry and mentor the next generation. Event People Are Special Diep […]
The Growing Importance of Events for Marketing
Events have increased in popularity as a marketing channel to help businesses engage with their target audiences, create brand awareness, build customer loyalty, and generate leads, according to a recent Bizzabo report.
Marriott Customer Conference Strives to Embrace Belonging
Belonging is a focus of the “Guiding Principles in Experience Design” study released during Marriott’s Association Masters Customer Conference. The gathering showcased both the benefits and challenges of fostering belonging at meetings and events.
A Future Vision for Trade Shows
Despite evidence that attendees today have different priorities, business events have largely returned to the same formats as before the Covid pandemic. As organizers look to adapt to a new reality, industry leaders share their thoughts on the trade shows of the future.
10 Tips for Returning to In-Person Events
Events are back, but there are new challenges as the world contends with re-entry. We have all changed over the last two years and may be a little rusty when it comes to being an attendee at a multi-day conference or event. Here are things to keep in mind as you get back into the meeting groove.