In the quest to navigate the event data deluge, the real challenge lies in separating insightful narratives from mere numbers. It's the human touch—crafting memorable experiences and compelling stories—that will ultimately define the success of events in the data-driven age.
Event Management
Why Pipeline Is the Ultimate Goal of Building Communities
Sales pipeline and community engagement aren't inherently at odds. When the balance is right, companies can successfully foster, support and monetize communities that positively affect their profits.
Miguel Neves | 2 months ago
Business News
Shaking Up Event ROI Measurement
Vendelux's Event ROI Index is a bold attempt to inject scientific rigor into the often-ambiguous world of measuring event return on investment. While the initiative is commendable, the question persists: can an algorithm truly capture the ROI of a handshake?
Miguel Neves | 4 months ago
Sponsored
Business News
The Value of Event Matchmaking
Calculating the value of event matchmaking is top of mind for both event organizers and exhibitors. Grip's pre-scheduled meetings revenue calculator provides an estimate of just how much profit event organizers could generate.
Miguel Neves | 11 months ago