When sellers do business on a trade show floor without paying for the privilege to do so, it creates two issues: organizers miss out on revenue, and paying exhibitors feel cheated. A recent show put measures in place to stop this from happening.
Sneakers are taking over the convention center floor, making a statement while boosting comfort, confidence, and brand awareness. Will they be part of the new dress code for business events?
Martha Donato, founder and President of MAD Event Management, has been orchestrating events and conferences for nearly three decades. Community, collaboration, and connection are the focal points of all she does.
The latest UFI report clearly shows that the exhibition industry has not just survived; it's thriving. But what must be done to secure sustainable growth?
Two more platforms are joining the ranks of Cvent, both focused on improving the B2B trade show experience for organizers. There may be more acquisitions around the corner.
Germany's exhibition industry might be on the brink of a transformative upheaval as it grapples with calls for transparency and potential regulatory disruption.
65,000 attendees, 4,000 jobs, and $88 million in revenue won't be coming to Los Angeles in June, with leading video-game-industry trade show E3 canceled for 2023. It was meant to be the first in-person show since 2019. However, major exhibitors were unwilling to commit. Will other events follow suit?