Our Events Are Different

Find Out Why The Event Industry Loves Our Events

Sponsors

Speakers

Carina Bauer

CEO, IMEX Group

Rafat Ali

CEO, Skift

Deborah Cohen, CMP

Director of M&C Marketing, Discover Puerto Rico

Vanessa Figueroa

Destination Support Services Director, Discover Puerto Rico

Kai Hattendorf 

Managing Director and CEO, UFI

Tahira Endean, CMP, DES, CED

Head of Events, SITE global

Ashanti Bentil-Dhue 

Co-Founder, Diversity Ally

Padraic Gilligan

Managing Partner, SoolNua & Chief Marketing Officer, SITE

Michael Buckley

CEO, Cadence

Erika Brule, CMP

Executive Producer, Experiential Marketing & Events

Jim Sharpe

CEO, Aventri

Colin Morrison 

Consultant and Writer, Flashes & Flames

Brian Labus, PhD, MPH, REHS

Epidemiologist and Assistant Professor, UNLV

Shawna McKinley

Principal, Clear Current Consulting

Rachel Wimberly

EVP of Business Development, US for Tarsus Group

Jennifer Glynn, CIS, CITP

2020 President, SITE

William Thomson

MD, Gallus Events

Lenny Talarico

Director of Sales, Blueprint Studios

Andrew Roby

Event Planner, Andy Roby Events

Steven Adelman

Head of Adelman Law Group, PLLC

Alex Plaxen

VP of Experience Strategy, Nifty Method Marketing & Events

Oscar Cerezales

Global Executive VP of the Corporate Division & COO of the Asia Pacific Region, MCI

Alex Roth

Group Director of Strategy & Business Planning, Informa PLC

Moderators

Julius Solaris

Editor in Chief, EventMB

Sabrina Mayers

Co-Founder, Two Social Media Chicks

Miguel Neves, CMP, DES

Chief Digital Strategist, miguelseven.com

Don't Miss It Why You Should Attend

The Future of the Event Industry will provide you with an action plan to go back to business safely in 2021.

Register Free

Networking

An innovative way to discuss key issues with your peers. Use our matchmaking features to connect with other attendees.

Event Owners Track

A dedicated track to event owners willing to grow their business with virtual and live events.

Event Planner Track

The most practical sessions to give you an action plan to go back to business.

Virtual Events

The best way to use technology for virtual and hybrid events.

General Sessions

8:00 AM PDT

1,000 Event Professionals Research: The Impact of Coronavirus

Julius Solaris

Julius Solaris

8:25 AM PDT

How Events Can Happen During the Pandemic

How can we run events safely during the pandemic? Join Dr. Brian Labus, Assistant Professor in the School of Public Health at UNLV for a frank conversation on the risks associated with running events and how the industry can go back to business safely

Brian Labus

Brian Labus

8:40 AM PDT

The Future of Destinations: Virtual to Reality

In recent months, destinations have been challenged to be extremely creative with MICE marketing and sales efforts given the absence of tradeshows, customer events, FAMs and site visits.

Join Discover Puerto Rico to learn how they creatively engaged with event planners virtually, communicated health and safety measures for the Island, developed new virtual tools and how they are boldly moving back into the world of live events with the first site visit on the Island in months. You’ll get a firsthand look at this visit and honest reactions from the meeting planner.

Deborah Cohen

Deborah Cohen

Vanessa Figueroa

Vanessa Figueroa

9:05 AM PDT

Future of Trade Shows

There is no denying that trade shows have been hard hit by the Coronavirus crisis. Yet in many countries trade shows are beginning to come back to business. What will trade shows look like in the immediate future and what is the outlook for the next six months?

Join IMEX CEO Carina Bauer and UFI CEO, Kai Hattendorf for a practical perspective on a key sector of business meetings.

Carina Bauer

Carina Bauer

Kai Hattendorf

Kai Hattendorf

9:20 AM PDT

The Business of Virtual and Hybrid Events in 2021 and Beyond

How will hybrid events look like after the virtual revolution? Join SpotMe CEO, Pierre Metrailler to understand what the future of hybrid events looks like and where you should invest to minimize risks and maximize returns.

Pierre Metrailler

Pierre Metrailler

9:40 AM PDT

Future of Incentive Travel

Incentive travel and DMCs are in desperate need of a plan to face the uncertainty of the next months. What does going back to business look like and how long will it take?

Join Pádraic Gilligan MD of SoolNua and CMO of SITE and Jenn Glynn, SITE President for an open conversation on the future of incentive travel and DMCs.

Padraic Gilligan

Padraic Gilligan

Jennifer Glynn

Jennifer Glynn

10:00 AM PDT

Future of Event Security

What does security for events look like? How do we make events safe and protect our business or company from liability?

Join Steve Adelman, attorney at Adelman Law Group, PLLC, and vice president of the Event Safety Alliance for practical advice on how to ensure the safety of attendees.

Steven Adelman

Steven Adelman

10:15 AM PDT

Designing Hybrid Experiences

Hybrid is the future of events. How do you design hybrid experiences that connect online and offline audiences?

Join Tahira Endean, head of events for SITE, to discover how to create engaging experiences in a post-pandemic era.

Tahira Endean

Tahira Endean

10:35 AM PDT

The Future of Event Tech

How are large event technology players adapting to the shift to virtual events? How we will use technology once live events come back? Join Aventri’s CEO Jim Sharpe to learn what the event technology of the future looks like.

Jim Sharpe

Jim Sharpe

Event Owner Track

11:30 AM PDT

The Event Owners Perspective: Events Giants Face Uncertain Future

What is the future of large event industry conglomerates after 15 years of growth? As the events market faces the biggest shakeup in its history, two media leaders discuss the new world order for event company owners.

Colin Morrison is a former journalist and CEO of media and entertainment companies including EMAP and RELX in Europe and the Asia-Pacific region, and Rafat Ali is the founder and CEO of Skift, the largest industry intelligence and marketing platform in travel. Join them to gain insider knowledge on the future of the events industry.

Colin Morrison

Colin Morrison

11:50 AM PDT

The Path for Growth: M&A, New Verticals, and Geo-cloning in the New World

2019 was a year marked by multiple mergers and acquisitions that redefined the event industry. Events have been the go-to strategy for event owners to grow businesses. Until 2020.
Should you diversify or specialize? How can you finance the growth of your event portfolio?

Join Rachel Wimberly, president of Tarsus Group and Rafat Ali, CEO of Skift, for an open conversation on how event owners can grow their event programs in 2021.

Rachel Wimberly

Rachel Wimberly

Alex Roth

Alex Roth

Rafat Ali

Rafat Ali

12:05 PM PDT

Protecting Your Event Business from the Crisis

Event businesses have been hard hit from the coronavirus pandemic. How can you stay afloat and keep on going while the industry is facing the biggest crisis in years? Join event business owner Andrew Roby to develop a plan to navigate the crisis.

Andrew Roby

Andrew Roby

12:25 PM PDT

Monetizing Virtual and Hybrid Events

The pivot to virtual and hybrid events can be intimidating both logistically and economically. If do you manage to pull them off, will you make any money?

Join William Thompson of Gallus Events to find out how to maximize your profit from virtual engagement in both virtual and hybrid events.

William Thomson

William Thomson

12:40 PM PDT

Assessing the Risk of Running Your Event In 2021

How can event owners with complex portfolios assess the risks of running live events? How can they embrace innovation in order to future proof their businesses?

Join Oscar Cerezales, global executive VP of MCI Group’s Corporate Division, in an open conversation about risk assessment for large event conglomerates.

Oscar Cerezales

Oscar Cerezales

Event Planner Track

11:30 AM PDT

Bringing People Together – The New Opportunity for Virtual Connections & Networking

Join us as we dive into the value of making meaningful connections at events. We’ll discuss how to break the ice (in a super cool way), pair people together for shared purposes, connect them to your brand and sponsors and keep them connected long after your event ends.

Michael Buckley

Michael Buckley

12:00 PM PDT

Future of Diversity and Inclusion

The future of events is diverse and inclusive. How can we ensure that our organizations and events are welcoming and represent the demographics they serve?

Join Ashanti Bentil-Dhue, founder of Diversity Ally and co-founder of Black in Events, to begin the work of making your events more diverse and inclusive.

Ashanti Bentil-Dhue

Ashanti Bentil-Dhue

12:20 pm PDT

Future of Event Engagement

Whether you are going virtual or planning for hybrid, engagement remains the number one challenge. Join Corey McCarthy for an insight into the future of event engagement.

Corey McCarthy

Corey McCarthy

12:50 PM PDT

Future of Food and Beverage

There is no denying that food and beverage will not look the same for quite some time at events. How can we guarantee our attendees enjoy refreshments safely?

Join Experiential Architect and Blueprint Studios Director of Corporate Sales Lenny Talarico to learn how to safely offer food and beverage options for your audience.

Lenny Talarico

Lenny Talarico

1:05 PM PDT

Future of Event Crisis Communication

The growing uncertainty of running events during a pandemic calls for stronger crisis communication plans. How can you prepare to reschedule your events? How should you communicate crisis to your attendees?

Join Nifty Method’s VP of Experience Strategy Alex Plaxen to get a practical plan of engagement with your attendees.

Alex Plaxen

Alex Plaxen

1:25 PM PDT

Future of Live Experiences

Live experiences will come back with a vengeance. What will they look like and how can we safely plan for those? Join former Airbnb and Apple producer Erika Brulé to design your plan for the comeback.

Erika Brulé

Erika Brulé

1:40 PM PDT

Future of Sustainability

What does sustainability look like after the Coronavirus crisis? Virtual events may leave an indelible mark on the transition to a more sustainable event industry. Sustainability needs to be top of mind for the event industry, now more than ever.

Shawna McKinley

Shawna McKinley

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