The Virtual Event Tech Playbook

Top expert advice on virtual events.

The Virtual Event Tech Playbook

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overview

A Virtual Event Tech Masterclass

20 critical questions, 20 industry experts, 20 insights for virtual event success

Industry update

Where are we now with virtual events, and where are we going?

Latest in virtual event tech

Insights from leading developers and successful pivots

Best Practices

Countless actionable tips couched in answers to key questions

chapter details

What You'll Find Inside

Questions answered
20 speakers answer the industry's 20 toughest questions
Inspiration
The latest in virtual event tech ideas and best practices
Examples and case studies
A look into how others have met their virtual event objectives
The Virtual Event Tech Playbook
20 Expert speakers
20 Pressing questions
20 Insightful answers

Meet

The Authors

Julius Solaris
Founder and Editor in Chief, EventMB

Dan Berger
Entrepreneur and Investor

Dan Berger is an entrepreneur and investor perhaps best known for founding and running the Washington-based event tech company Social Tables, which was acquired in 2018 by Cvent for a reported $100mm.

Dan founded the Capital Tech Coalition, a DC-based tech advocacy group, as well as the Georgetown Tech Alliance’s DC Chapter.

Currently, Dan keeps himself busy as an investor and advisor to an event production company, BangOn!NYC, while he works on a new digital venture focused on offline community-building, a business memoir that will be out in late 2020, AND a documentary.

Joe Schwinger
Co-Founder and CEO, MeetingPlay

Joe Schwinger is the Co-Founder and CEO of event tech company MeetingPlay, which counts familiar brands like Marriott and PepsiCo among their clients. His background in ecommerce and experience providing global, customer-facing solutions has won him places in Connect Corporate’s 2018 list of “40 under 40” and BizBash’s 2019 list of Top People in the U.S. Event Industry.

Corbin Ball, CSP, CMP, DES, MS
International Speaker, Consultant and Writer

Corbin Ball is an international consultant and writer on technology and productivity. Corbin spent 18 years running international tech meetings and another almost 20 years as a professional speaker. Corbin is a 2018 inductee into the Event Industry Council's Hall of Leaders and is the only person to have received both the MPI International Supplier of the Year and the MPI International Chapter Leader of the Year awards. Corbin has been named as one of "The 25 Most Influential People in the Meetings Industry" five times by the Successful Meetings and MeetingNews magazines.

Corey McCarthy
CMO, Socio

Corey McCarthy is the Chief Marketing Officer of Socio and has more than twenty years of experience in media and tech, which she uses now to deliver impactful tech and industry expertise to event organizers. In her former life, Corey ran a portfolio brand for Penton Media and has extensive insights into all facets of the event, digital media, and publishing businesses.

Dahlia El Gazzar
Tech Evangelist and Idea Igniteur, DAHLIA+Agency

Dahlia is an event tech influencer at DAHLIA+Agency with more than a decade of experience in meetings and events as both a professional planner and association collaborator. Dahlia is an expert on trend-setting solutions, eventtech news, and social media.

Pierre Metrailler
CEO, SpotMe

Pierre joined SpotMe in 2001, where he led the pivot from proprietary hardware to SaaS to make SpotMe the event tech leader it is today. Currently SpotMe’s CEO, Pierre holds a Master of Science in communication systems from the Swiss Federal Institute of Technology and is also a graduate of the international business school INSEAD. When he’s not creating leading event tech, he enjoys sky running and ski mountaineering in the Swiss Alps.

Tess Vismale, CMP, DES
Chief Event Executioner & Event Technologist at iSocialExecution Inc.

Tess is a professional speaker and the Chief Event Executioner & Event Technologist for iSocialExecution Inc. and also holds positions as the Live Event Associate with ExecOnline and as a Tech Whisperer at the DAHLIA+ AGENCY.

She was recognized as a member of Connect Association Magazine’s “15 Over 50.” A Certified Meeting Professional and Digital Event Strategist, Tess was also a stage manager for TEDxPeachtree for 9 years.

Kathyrn Frankson
Director of Event Marketing, Informa

Kathryn Frankson is the Director of Event Marketing at Informa, the global leader in specialized events and event intelligence. After 12 years selling exhibition space and custom event sponsorships, Kathryn launched Informa’s sales marketing team to modernize their demand generation. Kathryn now leads the event and digital marketing efforts for Informa’s content-led events in the architecture, event planning and foodservice spaces.

Adam Parry
Co-founder & Editor, Event Industry News

Adam Parry is the co-founder and editor of the event industry’s global online magazine, www.eventindustrynews.com (EIN).

As a technology enthusiast, Adam coupled over 10+ years’ experience in the event industry with his passion for the latest tech trends to co-create Event Tech Live, Europe’s only show dedicated to event technology. On top of this, Adam is also the co-organiser of the Event Technology Awards, a world-renowned awards scheme showcasing the very best in event technology.

Aja Bradley Kemp
Founder & Chief Experience Officer, Conversate Collective

Aja Bradley Kemp is a marketer and experiential event designer who has spent over 20 years growing consumer, lifestyle, and tech brands like Expedia and MAC Cosmetics. A natural connector, she loves bringing people together and is fueled by the impact technology has on the way we interact socially.

Aja founded the brand experience agency Conversate Collective to help brands develop lasting relationships with their audience through the power of shared experiences. She also founded the Love My Curls Festival, the first beauty event celebrating women in Australia & New Zealand with curly and textured hair.

Marco Giberti
Founder and CEO, Vesuvio Ventures

Marco Giberti is the Founder and CEO of Vesuvio Ventures, a company that provides entrepreneurs access to coaching, partnerships, and capital.

A successful serial entrepreneur and investor, Marco has over 25 years’ experience in media, technology, and events. Marco is also a co-author of the best-selling book, The Face of Digital, about how digital technologies are changing the live events business industry.

Liz King Caruso
CEO, Liz King Events & techsytalk

Liz King Caruso is an Event Strategist, Consultant and Speaker — and the head of Liz King Events and techsytalk, where she has helped clients grow their audience and sell their products through in-person, virtual & hybrid events.

Liz also built platforms that promote industry education, including techsytalk GLOBAL and the IGNITE Consulting program, and her work has won her recognition in, among other places, Successful Meetings’ 25 Most Influential People in the Meetings Industry and Top 5 Women in Event Tech.

William Thomson
MD, Gallus Events

William ran his first paid-for online event in 2005, “controversially” charging the same price for the online event as the physical event. William now runs Europe’s largest online training and virtual events business for executive assistants, Practically Perfect PA.

As an organiser and business strategist, William is a firm believer in the role that virtual has in replacing revenue from physical events.

Abi Cannons
Global Innovation Success Manager, Reed Exhibitions

Abi is Global Innovation Success Manager for Reed Exhibitions where she works with digital teams around the world to help them find, test and implement the best event technology on the market. Having managed and produced conferences for 9 years and then worked at Slido, Abi is experienced in what it takes to drive innovation in events.

Kenny Lauer
Chief Experience Officer, Lifekind

Kenny is currently the Chief Experience Officer for AI firm Lifekind and has decades of experience using technology to create transformative digital experiences (both face-to-face and virtual) for brands like the Golden State Warriors and George P. Johnson.

Kenny was added to the 2017 BT-150 list of top global executives leading innovative business transformation efforts in their organizations, and this year was added to the AX-50 list for those leading in ambient experiences.

Danielle Maveal
Community Builder

Danielle started her career in community and events as a founding team member of Etsy.com. She has since worked on community and events strategies at BarkBox, Airbnb, and Lyft. She believes powerful community work means creating, supporting, and growing the spaces where meaningful conversations happen.

Matthew Sessions
Vice President, Digital Summit

Matthew Sessions has been in the events industry for over 25 years, the last 7 of which have been with the Digital Summit Series where he co-leads the division overseeing all sponsor sales, audience marketing, content strategy, and pivot-to-virtual initiatives. He’s managed event operations & sponsorships for trade shows, incentive travel, road shows, consumer events, and the 1996 Atlanta Olympic Games.

Brandt Krueger
Technical Producer and Consultant, Event Technology Consulting

Brandt is a technical producer and consultant based in Minneapolis, where he also uses his 20 years of experience as the instructor for the Event Leadership Institute and MPI’s Virtual Event and Meeting Management certificate course.

He’s spoken at events and conferences all over the world, been published in numerous magazines and websites, and is ranked among the most influential people in the meeting and events industry.

Rafat Ali
CEO, Skift

Rafat is the CEO/founder of Skift, the largest industry intelligence and marketing platform in travel, providing news, information, data and services.

Previously, he was the founder/CEO of paidContent and ContentNext, which he sold to UK’s Guardian News and Media in 2008, and left in 2010. Prior to that, he was managing editor of Silicon Alley Reporter.

Rafat was the Knight Fellow at Indiana University, where he completed his Masters in Journalism, 1999-2000. Prior to that he completed his BSc in Computer Engineering, from AMU in Aligarh, India.

Nick Borelli
President / Strategist, Borelli Strategies

Nick Borelli is an international speaker and his consultancy, Borelli Strategies, focuses on marketing solutions for events and event companies. Nick is also an international speaker and the marketing chair of the event industry non-profit, The SEARCH Foundation.

Nick’s work has earned him numerous marketing awards, and he has been named a Changemaker by MeetingsNet.

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