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The attendee of the future is young dynamic and connected. Please meet the Vitruvian Attendee.
I am writing this post just after finishing up a session at the Event Technology Conference & Awards.
During the speech, I introduced the Vitruvian Attendee to the London audience. Meet him in the picture above.
The Vitruvian Attendee is the attendee of the future. It is the lady or the gentleman you have to keep in mind when you want to appeal to new generations.
Connected, Involved and Energetic
The Vitruvian Attendee has more than one device when she attends events.
He is always connected and probably livestreaming the event with his Google Glass.
The Vitruvian Attendee wears a Badge because she wants to be involved with the planning and promotion of the event. He wants to be a general of your event army.
He always have coffee with him as he is energetic and multitasks.
The Protagonist of New EventTech
The Vitruvian Attendee is the target audience of event professionals looking at engaging new audiences.
To better understand how to offer services that engage the attendee of the future, we are releasing a free report on Tuesday.
Just connect on Tuesday 19th of November on Event Manager Blog for a free ebook to download (no email required, no catch, as always) that will help you to better serve the Vitruvian Attendee and make sense of one of the most popular event technology of modern age.