Managing the Virtual Experience. A Three-Hour Special Online Event.

Now Available on Demand.

There is a new set of considerations arising if you are planning to pivot to virtual events. What are the implications of creating virtual experiences?

Managing the pre-production and implementation of virtual events requires different timing, tools knowledge, and experience design skills.

Following the great success of Pivot to Virtual, with over 7,000 registrants and 2,500 live attendees, EventMB will deliver another special event ---Managing the Virtual Experience--- to talk business with event professionals willing to transition their events to online experiences.

Free to attend until capacity is met.

Fill out the form on this page to receive a link of the recording by email.

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Sessions and Speakers


Opening Remarks

  • Julius Solaris

    Founder and Editor in Chief, EventMB





The Virtual Experience Paradigm

  • Joseph Pine

    Co-founder, Strategic Horizons LLP - author The Experience Economy

    B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He co-founded Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. His published work includes The Experience Economy: Competing for Customer Time, Attention, and Money and The Experience Economy: Work Is Theatre & Every Business a Stage, which deals with a shift from goods and services to experiences – memorable events that engage each customer in an inherently personal way.



The Salesforce Pivot

  • Stuart Frank

    Director of Strategic Events Asia Pacific, Salesforce

    Stuart is Director of Strategic Events Asia Pacific at Salesforce - where he leads event programs that reflect the brand and core values of one of the world's most innovative companies - including the annual Salesforce World Tour, and regional roadshows throughout Australia, New Zealand, Asia & India.

    With over 25 years of experience in event production and marketing, and with a passion for technology, Stuart's background includes a broad spectrum of business to business and business to consumer events for some of the world's largest technology companies including Microsoft, Dell and Salesforce.



Optimizing the App Experience

  • Corey McCarthy

     Chief Marketing Officer, Socio

    Corey McCarthy has more than twenty years’ experience in media and tech. As Socio’s Chief Marketing Officer, Corey and her team bring event organizers impactful tech and thought leadership that truly delivers success. In her former life, Corey ran a portfolio brand for Penton Media, and has extensive insights into all facets of the event, digital media, and publishing businesses.



Designing Online Experiences

  • Ruud Janssen

    CMM, DES

    Ruud Janssen, CMM, DES (1970) is an international speaker, facilitator and designer of high stakes conferences & events. He is the Author of the Event Design Handbook, the EventCanvas™️ and co-founder of Event Design Collective ( ). He helps organisations innovate by thinking differently based on functional, social and technological advancements using business and event model innovation.



The Psychology of Virtual Experiences

  • Victoria Matey

    Co-founder, Matey Events

    Victoria Matey co-founded Matey Events, a business events consultancy, where she uses over 15 years of international business events experience to provide external perspective and ideas on event strategy and content as well as training on how to apply psychology and behavioral science findings to create memorable and engaging experiences. She has been awarded the Ford Foundation IFP Fellowship (2009), IFP Alumni Award (2018), and named in the Top100 Smart Women in Meetings by Smart Meetings and a 2018 ChangeMaker by MeetingsNet.


Virtual Experiences & Association Conferences

  • Jelmer van Ast

    CEO & Founder, Conference Compass

    Jelmer van Ast is the CEO and Founder of Conference Compass, a pioneer of event apps since 2009, whose apps were used at 250 conferences last year. Jelmer holds a PhD in Artificial Intelligence and knows first-hand what it takes to publish scientific research and deliver engaging presentations. Combining his academic roots with over 10 years of experience building an event tech company, he and his team enable associations and meeting planners to unite their communities around conferences, whether they join the event virtually or in-person.



Production Considerations - A Bullet Point Session

A new online format with top speakers firing their top 3 actionable production tips to elevate event experiences.


  • Elena Clowes

    With 8+ years experience, Elena is a Creative Event Producer currently based in London. She works on projects across the world from creative pitch stage through to final delivery with a variety of clients - including global tech and beauty brands.



  • Trey Smith

    Vice President of Events, SimplerMedia

    A certified meeting professional (CMP) with over 16 years of experience in the strategic design, delivery and execution of industry-leading B2B events, Trey currently oversees Simpler Media Group’s executive-level conferences and online events, including Digital Workplace Experience (DWX) and DX Summit.

    Prior to joining SMG, Trey was instrumental in launching and growing an extensive portfolio of in-person and online events at Human Capital Media. His portfolio included 10+ online events and 90+ webinars. In addition to directing the company’s overall event production strategy, he held P&L responsibility across all in-person and online events.

  • Keneisha Williams

    Event Planning Professional

    Keneisha Williams is an event planning professional with nearly 10 years of experience in both the corporate and not-for-profit events. Her repertoire includes conferences, roadshows, festivals, workshops, hack-a-thons, seminars, meetings, trade shows, town halls, pop-ups, fundraisers, fashion shows, and virtual meetings.

    Williams founded and managed SHESOFAB, a company that empowered women through events and online content from 2010 to 2015, and this year, she is working on a marketing events hub to socially strengthen through wellness and personal development initiatives.

  • Tahira Endean, CMP, DES, CED

    Head of Events, SITE global

    Author, Intentional Event Design, Our Professional Opportunity

    Tahira is a Special Event Planning and Sustainable Event Management instructor at BCIT (British Columbia Institute of Technology), and is passionate about intentional event design, neuroscience, and the integration of now ubiquitous technology to enhance the human experience at events and design the most relevant incentive, meeting, and event environments.

    She has been recognized as a Top 20 Trendsetter by MeetingsToday (2018) and honored as MPI BC Chapter Mentor of the Year. She contributed to the 9th edition of the CIC Manual, which provides the framework for CMP studies around the globe at industry conferences and events.

  • Jill Anonson

    Strategy Advisor, ITA Group

    Jill Anonson has over 20 years of diverse experience in event management, incentive travel and sales strategy, and serves as the Events Strategy Advisor at ITA Group. Focused on continuous improvement and challenging standards, she is passionate about helping brands engage their audience and achieve their goals through events. She is a Certified Engagement Practitioner, and certified through Pragmatic Marketing.



Learnings from the World's Largest One-Day Leadership Conference

  • Angie Ahrens, CMP

    Vice President, Operations at Leadercast
    As a certified meeting professional, Angie oversees all content and events at content leadership platform Leadercast. Through webinars, podcasts, blogs, digital media, and the live events, Angie has produced experiences and content for the leadership community across many platforms.
    Prior to joining Leadercast, Angie served as the senior director of Connect Meetings. She also serves on multiple city advisory boards for convention visitor bureaus, the Women's Advisory Board for Meeting Professionals International (MPI) and on the Sustainability Committee for the Events Industry Council (EIC).



How Virtual Experiences Deliver More Revenue

  • Christopher Gerhart

    President, Crescent Event Productions

    Chris has been at the forefront of virtual events since 2015 (long before COVID-19). He and his team have built a bespoke virtual event platform, to support his customers pivot to fully virtual and interactive events during this tumultuous time, which has been used by some of the leading names and associations in the online space. This platform has helped his clients reach almost 200% more attendees and increase revenue by 140%.





  • Lara McCulloch

    Brand Positioning Strategist

    Lara is an award winning, results-driven brand positioning expert with over 25 years as a Business Growth Consultant. She’s advised big multinationals like Johnson & Johnson, Kraft, Shell and Unilever as well as SMBs around the globe.
    Lara is the founder of Eventprofs, creator of the top-rated business podcast, Start Some Shift, keynote speaker and workshop facilitator, recipient of Connect Magazine's Top 40 under 40, Rejuvenate Magazine's Top 40 under 40, BizBash’s Event Industry Innovator, CEIA Spirit of the Industry Award and ILEA Toronto Dedication & Leadership Awards.

  • Dylan Monorchio

    Deputy Editor, EventMB

    Dylan started his journey in an event tech support team, where his role evolved to encompass marketing and educational resource development. Today, as EventMB's Deputy Editor, Dylan produces a range of educational and hot-topic content for event professionals.




  • Ronnie Higgins

    Former Sr. Content Strategist, Eventbrite

    Over the last four years, Ronnie worked at Eventbrite, helping event creators around the world improve their live experiences and connect with one another. Born and raised in New Orleans, there’s nothing he enjoys more than helping people get together—whether it’s for a festival, class, or a city-wide party like Mardi Gras.





Digital Live Scribing

  • Chirs Shipton

    Scribe and Art Director at Live Illustration Ltd.

    Chris Shipton is a cartoonist and a graphic recorder. He visualises meetings and events across the world for many big brands using a big bit of paper and a pen. His mission is to bring meetings to life through engaging visuals.

    Career highlights include drawing at the COP 21 Climate Conference in Paris, illustrating a meeting on the eve of BREXIT at the European Parliament and drawing for a BBC News Facebook Live during an election (and the torrent of online ‘feedback’ in the comments).

    Chris will be remotely supporting this meeting, creating graphic summaries of the topics discussed throughout.


Music by SongDivision

  • Benji Harris

    Performer, SongDivision

    Benji Harris is SongDivision's main man in Nashville, TN.  Originally from Dallas, Texas, Benji is one of Music City's most in-demand musicians and songwriters. He has served as the touring band-leader for numerous chart-topping country music stars, landed multiple publishing deals, released a debut album to critical acclaim, and has performed live on nationally-televised shows such as The Today Show, Good Morning America, and Late Night with Seth Meyers. He has had over 50 songs recorded by artists big and small, including several major label releases.


Catch-up On Demand

If you can't attend live, fill out the form on this page to receive a recording of the event.


Claim CMP Credits

CMP_PP Program Logo

EventMB is accredited by the Events Industry Council to provide clock hours for webinars. If you are working on your Certified Meeting Professional (CMP) accreditation and want to earn CEs, you can add three clock hours by attending this webinar.

This webinar qualifies for 3 credits under the Strategic Planning category.

How to receive CE credits: You must self-report your attendance using the webinar registration confirmation email you receive in your inbox. The email you use to sign up for the webinar MUST be the same as your EIC registration.

Please register on to claim the credits once they will be made available.

For more information about the CMP credential or CMP Preferred Provider Program, please visit

View our past webinars here.

Disclosure: Our webinars are co-branded, paid-for initiatives. To learn about how to sponsor a webinar series get in touch via our advertising page.


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