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The dopamine culture, built on short-burst stimulation and positive reinforcement, has infiltrated B2B events, especially trade shows. But has it gone too far? 

Despite significant infrastructure investment, Panama remains under the radar for meetings and conventions. A new incentive program combined with a U.S. tax advantage may give the country the competitive edge it has been seeking.

Hospitality businesses and meetings industry charities have jumped in to help unemployed government workers and families in need of food — including people in their own industries. 

A year after Hurricane Helene devastated western North Carolina, the region has secured a new PGA TOUR tournament event on a four-year agreement.

Attendees want to do more than see an organization write a check. From repairing books for school children to harvesting pears in someone’s backyard, Portland sets the gold standard for what it means to incorporate a more meaningful CSR component into a meeting.

Treating every interaction as an opportunity to make people feel seen and valued, a tenet of the bestselling book by Will Guidara, applies as much to meetings and incentives as it does to restaurants and hotels.

The IRF’s annual survey of top-performing companies was full of surprises, like the discovery that the perceived value of an incentive reward is more important than the cost.

AI continues to reshape event technology, with innovation now focused less on novelty and more on meaningful automation. The latest wave of launches points to a maturing ecosystem where smarter tools are becoming standard, not optional.

Questex’s latest deal sees it considerably expand its reach into life sciences, both in terms of content-led events and a database of qualified attendees.

Experiential marketing is often associated with jaw-dropping installations, celebrity appearances, and multimillion-dollar budgets. But what if you’re a mid-sized brand, a destination marketing team, or an independent event producer with a fraction of that funding?

The losses to the meetings business and broader travel industry keep mounting — and have leaders speaking up.

One of the world's largest event businesses invited preferred hotel partners to meet with its top buyers. But rather than make the experience transactional, it banned sales pitches altogether.