Data, paired with insights, is at the core of successful event marketing decisions and is more critical than ever. It helps meeting professionals design events that appeal to the audience they are hoping to attract.
Recent data reveals that attendance levels are finally surpassing 2019 benchmarks. Now that events are back in full gear, what top event trends are emerging on the show floor?
Registration can make or break an event, and even the finest venue, speakers, and content will not neutralize dispassionate staff and unwelcoming, long lines. Here is how to improve the process.
Despite positive financial results, Eventbrite is laying off eight percent of its staff. Its restructuring plan involves relocating development, customer support and operations roles away from the U.S. as well as cuts to real estate.
Event registration may not be sexy, but it is a crucial part of how business events work. This acquisition reveals that the market recognizes the value of delivering smooth and powerful registration experiences.