Articles tagged “sponsorship”

Associations are treating their event strategy like a Netflix series instead of a Hollywood blockbuster, but success isn't guaranteed.

Informa’s $1.6 billion acquisition of Ascential was all about Cannes Lions and Money20/20. While the events drive significant revenues, Informa values the brands alone at more than half a billion dollars.

Understanding the gap between exhibitor objectives and attendee needs may hold the key to successful trade show participation in the post-Covid era.

Montreal’s image as a creative hub owes a lot to C2. The iconic business event plays a key role attracting investment to the city and creative sponsor activations are an important part of how it delivers value.

When it comes to event sponsors, the company you keep says a lot about your brand values. Are your sponsors sending the wrong message about sustainability?