As hoteliers and venue operators struggle to conduct quality post-pandemic site visits, planners are having to expend more time and effort to ensure successful site selection.
The festivalization of events trend reached a whole new level in 2022 with a private three-day experiential music festival featuring superstar Bruno Mars. Corporations globally are investing in festival experiences as strategic incentives to attract and retain young talent.
When one of event tech’s largest providers makes the difficult decision to cut almost a third of its staff it sends shivers down the spine of everyone working in the sector.